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New Rules of Business

25 Stories

App-Based Food Delivery Firms: Anatomy Of A Disaster

Till 2015, app-based food delivery companies were the darling of investors. According to Tracxn, a startup analytics firm, in 2015, 31 food tech companies raised as much as $161.5 million,

Turn Customers Into Full-Time Employees And Increase Customer Satisfaction

“Alone we can do so little; together we can do so much” – Helen Keller

Threats of Invisible and Indirect Competition - Case Studies from m-Pesa, Apple, Uber and Amazon

Till recently, competition was visible and direct. Car manufacturers competed with other car manufacturers and at best with other four-wheelers like jeeps, or two-wheelers. In most cases, competition was benign—a company

Reputation Management: What To Do When Your Brand Is Hit by a Scandal

"It takes 20 years to build a reputation and five minutes to ruin it." – Warren Buffett.

Conscious Capitalism : Case Studies from Apple and Unilever

“If the rate of change on the outside exceeds the rate of change on the inside, the end is near” – Jack Welch

A Brand Is Not Enough. Create a Cool Brand

Time and tide wait for none. And when brands renege on keeping up with changing times, they lose relevance and fade into oblivion—gradually, then suddenly, to paraphrase Earnest Hemmingway.

Wooing the multi-channel shopper: How traditional retailers can compete with e-tailers

Till recently, buyers were influenced by brand advertisements or word of mouth, which motivated them to visit brick and mortar stores to buy a brand. In the store, salespersons further

A Lesson on Brand Communication and Contextual Marketing

"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw