Till recently, buyers were influenced by brand advertisements or word of mouth, which motivated them to visit brick and mortar stores to buy a brand. In the store, salespersons further educated the buyer about the brand. Based on inputs from these myriad sources, the buyer purchased the brand. The buyer pursued a perfectly linear way of buying.
23 July, 2015
6 minutes Read
Wooing the multi-channel shopper: How traditional retailers can compete with e-tailers
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