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How To Prepare A Brief - Market Research Made Easy

This is a semi-hypothetical case study created in order to teach the concept of making a brief.

Changing Gears - A Journey From R&D To HR!

“Why Research and Development to HR”- this question still rings my ear. I have been asked this over and over again in all the b-school interviews I have faced. Fortunately,

Millennials Secretly Laughing At Millennial Research - The Importance Of Social Media Listening

Every generation has occupied researchers, marketers, advertisers and advertising agencies for the last few decades. In fact, the study of generations has been a full-time occupation for some time. Each

How To Conduct Top-Notch Research For Your Next Project Or Presentation

Making a presentation and submitting a class report is an important part of your curriculum, right?