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Story Telling

4 Stories

How To Succeed In Interviews Using The Art Of Story Telling

If you’re reading this article, you may have already crossed the biggest hurdle in your dream of studying in a prestigious b-school. At the very outset let me congratulate you

How Rolex & Ustraa Used Storytelling To Build Their Brands

Have you seen a Rolex ad? They have expertly built a narrative around their brand, using their elegant design, as well as their brand ambassador - Roger Federer. It’s not

Why Great Brands Use Storytelling | 3 Tenets Of Powerful Storytelling

Storytelling is a feature that all the great brands use via means of advertising and marketing campaigns. It helps them to connect with the consumers and establish a trust which

I Am An Engineer Who Sells Stories

There has been a lot of debate between a job after graduation and finishing off the Master’s degree in the flow. In India, the bachelor’s degree is usually Engineering and