Explore top articles, student stories, and expert insights tagged under Story Telling on InsideIIM.
Story Telling03 Feb 2020 · 7 min read
If you’re reading this article, you may have already crossed the biggest hurdle in your dream of studying in a prestigious b-school. At the very outset let me congratulate you for the wonderful score…
InsideIIM
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Story Telling03 Jan 2020 · 2 min read
Have you seen a Rolex ad? They have expertly built a narrative around their brand, using their elegant design, as well as their brand ambassador - Roger Federer. It’s not just Rolex; many brands util…
InsideIIM
Read Now →08 Apr 2019 · 2 min read
Storytelling is a feature that all the great brands use via means of advertising and marketing campaigns. It helps them to connect with the consumers and establish a trust which in turn fosters long-…
InsideIIM
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Story Telling02 Apr 2018 · 2 min read
There has been a lot of debate between a job after graduation and finishing off the Master’s degree in the flow. In India, the bachelor’s degree is usually Engineering and the option for a Master’s i…
InsideIIM
Read Now →Story Telling03 Feb 2020 · 7 min read
If you’re reading this article, you may have already crossed the biggest hurdle in your dream of studying in a prestigious b-school. At the very outset let me congratulate you for the wonderful score…
InsideIIM
Read Now →Story Telling03 Jan 2020 · 2 min read
Have you seen a Rolex ad? They have expertly built a narrative around their brand, using their elegant design, as well as their brand ambassador - Roger Federer. It’s not just Rolex; many brands util…
InsideIIM
Read Now →08 Apr 2019 · 2 min read
Storytelling is a feature that all the great brands use via means of advertising and marketing campaigns. It helps them to connect with the consumers and establish a trust which in turn fosters long-…
InsideIIM
Read Now →Story Telling02 Apr 2018 · 2 min read
There has been a lot of debate between a job after graduation and finishing off the Master’s degree in the flow. In India, the bachelor’s degree is usually Engineering and the option for a Master’s i…
InsideIIM
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