Story Telling

If you’re reading this article, you may have already crossed the biggest hurdle in your dream of studying in a prestigious b-school. At the very outset let me congratulate you

Have you seen a Rolex ad? They have expertly built a narrative around their brand, using their elegant design, as well as their brand ambassador - Roger Federer. It’s not

Storytelling is a feature that all the great brands use via means of advertising and marketing campaigns. It helps them to connect with the consumers and establish a trust which

There has been a lot of debate between a job after graduation and finishing off the Master’s degree in the flow. In India, the bachelor’s degree is usually Engineering and