The War Over Water - Case Study From Nebia - Strategy With RS

How does it achieve this miracle? It atomizes water into tiny droplets due to which it covers 10x more body surface area. Result - it merely consumes 6 gallons of water per use, compared to 20 gallons needed for a normal shower.

But it comes at a price - $400 per showerhead. But because the water consumption falls dramatically, the company has estimated that in 2 years, an average house hold in US can recover its cost!

It has started beta testing its shower heads on the Apple campus, Googolplex, Stanford University & Gyms.

To raise funds it is not solely depending only on the technology czars. It has turned to Kickstarter, the global crowd funding platform with a Mission is to help bring creative projects to life, to raise funds. In merely 2 days it has raised $ 1.3 millions!

Is Nebia likely to succeed? Odds are bright. By 2025, millennium (born between 1982 -2000) are going to form a dominant cohort both as employees & consumers. They are conscious about sustainability - as employees they opt for working for companies who create sustainable product & as customers they wish to buy products which are sustainable. Nebia scores high on both counts!

Lesson for us from Nebia:

1.We should create business that are in sync with emerging trend, not fads. Nebia has picked ‘sustainability’’ as an enduring trend & is seeking to build a sustainable & profitable business around it.

2. The product that is created should fit into the existing lifestyle of the customers – the showerheads fits into the existing lifestyle of the customers. It does not involve new learning's on part of the customers to use the product.

3. Use a new platform for seeking funding. A partial list of ‪#‎Crowdsourcing‬ sites for Fund raising include: ‪#‎Indiegogo‬, ‪#‎Crowdfunder‬, ‪#‎RocketHub‬, ‪#‎Crowdrise‬, ‪#‎Somolend‬,‪#‎appbacker‬, ‪#‎Angellist‬, ‪#‎Invetsedin‬, ‪#‎Quirky‬