However, this was not an isolated incident. Idea has come up with some of the most memorable advertisements of the country in the past decade. I can still recall the Honey Bunny song campaign from 2013.
The recollection of those ads stayed with me when I bought my first SIM card 5 years ago. During that period, I’ve replaced my phone several times. What has remained constant, however, is my cellular telecom provider, Idea.
Idea has been a constant part of the lives of over 300 million customers. The superior signal strength, prompt service and the hassle-free usage experience have played a huge role in the lives of people. Like I said, connecting millions of people in the country? ‘What an Idea Sirji!’
Part B:
“You want to become a copywriter? You’re in B.Com. (Hons.). You’re supposed to make accounts. You can’t do it.” My mind decided to remind me of this, moments before I had an interview with an advertising agency. Had I taken that advice, I would have denied myself an entirely new experience that I continue to cherish, even now. That interview led me to be part of a creative force that went to win several awards both nationally and internationally.
I had no way of knowing back then that I would have those experiences. I was terrified. All I could feel, back then, looking at the faces of my to-be bosses, was fear.
I am a B.Com. (Hons.) Graduate, which indirectly meant that my days were spent making accounts and my nights regretting my decision to do so. I always felt the urge to write ads. I wanted my business education to be a part of my writing. Copywriting felt like the obvious answer. The answer didn’t seem that obvious, however, as I stared into the deep abyss of a statement of profit and loss. I was working against the odds. The thing most people don’t tell you about working against odds is that it is a terrifying experience. It also happens to be one of the most valuable teachers in life and I’ve tried to internalize that fact throughout my life. I put myself in situations, where I am out of my depth. I continue to be terrified. I continue to grow, as a result.
“So you want to win a B-School competition by Aditya Birla Group? A lot of people will apply. You won’t stand out?” Again, my mind reminds me as I write this. Again, I have no clue about where to go from here. Again, I’m going for it.
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