Which ABG Company would I want to work for and why?
If given a chance to work in the Aditya Birla Group, I would like to work for Aditya Birla Fashion and Retail Ltd. ABFRL being India’s No. 1 Fashion Lifestyle entity excites me for the opportunities I would get to learn particularly in the field of marketing. Being a marketing enthusiast, I am well versed with concepts like brand management, marketing channels etc. Moreover, I am a certified Google AdWords and Google Analytics professional and additionally having work experience in the field of data science I am acquainted with all the major machine learning algorithms which are used to analyze customer segments, the effectiveness of marketing campaigns etc. With data becoming an extremely important entity, organizations need techno-managers to become a genuinely data-driven company. I hope I can help Aditya Birla Group leverage on the huge amount of data available to become a more efficient and profitable lifestyle company not only in India but also on the global stage.
- Bikash Sahoo (BM, 1st Year, XIMB)
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