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661 Stories

Creating An Effective Strategic Marketing Plan For Summer Placements

Strategic management significantly contributes to the success of an organization by setting the tone for all marketing strategies that are employed in the firm. One of the most important factors

10 Things That Make IIM Lucknow, IIM Kozhikode, IIM Indore, IIM Shillong, XLRI, FMS, IIFT, IMT, SCMHRD, & NITIE Special

It’s that time again. CAT and other entrance exams will soon be upon you. And once you’ve done the seemingly impossible and cracked the CAT, the next frontier? Applying and

ROI Of An MBA : An Argument For The Intangibles - Siddharth Samal, XIMB

Investopedia says, and I quote - Return on investment (ROI) is a financial metric of profitability that is widely used to measure the gain from an investment. In the context

Yes, Psychology And Management Go Hand In Hand - Pallavi Kumar, XIMB

I've always been confused about where I want to go and what I want to be. Ever since I remember I feel I have been a free, bold and independent

How I Bagged A PPO With Deloitte - Naveen Rajgariya, XIMB

Your Summers' experience can be tremendously valuable, providing you the opportunity to build skills for your resume and meet people who are working in your preferred industry. Increasingly, they are

From XIMB To Xiaomi - Shibani Mishra's Summer Internship Journey

Internships are hard work. And doing only what’s expected of you isn’t enough to be noticed. You need to go above and beyond, from arriving on time to doing exemplary

Black Replaces White: Dentist To Future Doctor-Manager

I feel like I’m living in two different sides of the same coin called life. Since I joined my MBA college two months ago, I have been engaged in answering

A NIFTy Tale - Akshar Siriguri Jayarao, XIMB

As I sit down, in my room, and begin to pen down my journey to a Business school, I look back and marvel at how life, through its winding roads,