I want to work for Aditya Birla Retail Limited. ABRL kept the motto "Quality 1st" and is the first ever Indian food and grocery company to receive the award Food Safety Management System. Aditya Birla Centre for Excellence and Gyanodaya are the learning initiatives which keeps its staff abreast of the competitive market. A wide range of products like fresh vegetables, home care, food care is available in this segment. So there is a huge scope of expansion in India as there are 523 supermarkets currently. Competitive pricing along with Quality 1st approach is the success mantra for this company. There is an opportunity for me in this segment for Market research. People literacy along with people awareness for the product will be necessary for increase in sales and expansion. The products in this segment are for daily use so the target customers will be large and with proper campaigning through social media, advertisement, free sample distribution, it can win hearts of people as the products being affordable keeping quality in mind.
By Tathagata Ray
First Year, BM
Comments
Anirudha Basak
Microbiology graduate who loves micro-blogging and has a penchant for personal finance.
Awesome!
11 Jul 2018, 09.41 PM
+Read Replies (1)
Tathagata Ray
MBA Aspirant and a cricket lover
Thank you :)
12 Jul 2018, 05.28 PM |