Absurdity Is The Ecstasy Of Intellectualism - An Internship Experience At ITC Limited

In the subsequent month, our team of 6 interns shared our collected findings and based on them we constructed 3 Pilots –

Merchandising at selected outlets to know its impact on sales.

Sampling of Lead SKU’s at the identified Consumption Centres.

Loyalty Programme at Industry Outlets.

We collated all the data of first month and implemented our recommendations in the second month based on the above 3 Pilots. The core activity of piloting has based on the Hypothesis that the above activities with increase the sales of Bingo chips.

ITC has taught me how to make hypothesis on problem statements, dig the findings and implement my own recommendations.

The challenges I faced while doing my research made the entire journey all the more insightful. Something very special about the work culture of ITC is how they let individuals implement their own ideas and make the drive experimental. This is how I learned while challenging my own thoughts. With it's excellent line of salesmen, it was so exciting to understand their way of life and intriguing working pattern. I am grateful to have interned with such a giant conglomerate.