Why Aditya Birla Group Is Big In Your Life:
The Aditya Birla group has played a big part in my life just like millions of people across the world. I have grown up using a lot of products produced by the group companies. A lot of products have also been a source of my aspirational goals as well.
One of the first thing that comes to my mind as soon as I hear the name of the group is that of the Aditya Birla Group Scholarship. It was a source of inspiration for me. Though I did not win the scholarship, it helped me push myself and attempt to perform to the best of my abilities in every aspect of my life.
Similarly, I always viewed buying a pair of formals as the final piece in my journey to become an adult. I bought my first pair for placements at a Van Heusen store near my house. Whether it was buying a hoodie for a friend’s birthday from People or wrapping my food in a Freshwrapp foil, knowingly or unknowingly many brands from the group have been a part and parcel of my life.
The group is a fine blend of continuity and change. I have been lucky enough to be among the students to witness this. As a marketing deputy of a college festival, I was lucky to have my event in college sponsored by an Aditya Birla group company. The pleasant interaction with the management was a humbling event.
From Hindalco to MyUniverse, the breadth of products and the depth of innovation involved in getting these products to the market is humungous in itself. The unflinching dedication to give back to society as well as staying true to traditions is a lesson for millennials like me. I was extremely inspired by the work done in association with NGO’s and foundations like Habitat for Humanity.
So, in a nutshell, I can very easily conclude that the Aditya Birla Group has added value, purpose and has always been big in my life!