PART A
A US $44.3 billion multinational corporation, the Aditya Birla Group is active in 14 industry sectors and has achieved global and national leadership in several businesses. It operates in 35 countries with more than 120,000 employees worldwide. The group was founded by Seth Shiv Narayan Birla in 1857. t is the third-largest Indian private sector conglomerate behind TATA Group with revenue of just over US$100 billion and RIL with revenue of US$74 billion. It has a huge significance in our lives. The group had a revenue of approximately US$44.3 billion in year 2018. With its wide ranging portfolio of products and brands like VanHeusen, UltrTech, Superwrap, Ted Baker, Peter England, Pantaloons, Forever 21 etc. one cannot deny its penetration in the market and in his life. The group has interests in viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services. Out of all the branded clothes we wear, most of them are from Aaditya Birla group as this corporation owns most of the popular brands in India like, Forever 21, Peter England, Linen Club, Allen Solly, Ted Baker, Van Heusen, The Collection, Skult, People. Not only does it have stores , it also sells fashion online through its website
Abof.com.
Not only do we wear Aaditya Birla products but we also use it for buying things through Aaditya Birla group Payments bank. The company is also into telecommunications through Vodaphone Idea Limited which is our country’s largest telecom operator.
PART B
Any company which is successful, is successful because of its people. Employees are the greatest asset of any company. Every day, when employees enter the organisation, they are not only people who are entering, they are the knowledge, skills, and competencies that runs our company. Each day these skills, knowledge and competency enters and leaves the organisation, thus it is worthwhile to realise the challenges these people might have faced while making the organisation big. A competitor can imitate a companies assets, financials and other tangible things in a very less time but it take more than 7-8 years to imitate a company’s workforce.
Overcoming challenges is a crucial part you have to go through before you get success. For me, the biggest challenge is time management in life. Being a Bschool student, I have to juggle up a number of tasks, from completing assignments and managing projects to making time for my hobbies to getting a good amount of sleep , it all has to fit in 24 hours. I manage it through my time management matrix where I divide all my tasks into 4 types i.e. important and urgent, important but not urgent, urgent but not important, not urgent and not important either. Thus this gives me a clarity as to what to prioritise in my day. Thus time management challenge is overcome through this approach along with being careful as to not to procrastinate and have a clear focus on the larger picture, the goal.