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ABG - A Part And Parcel Of Our Lives | Sushree Lasyamayee, IIM Ranchi

Jul 9, 2019 | 4 minutes |

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Being a working professional and preparing for CAT was never going to be easy. I am sure everyone who has some work experience and then prepared for CAT would definitely relate with me. You have your job, your project going on which includes endless assignments, late night shifts, client calls, deadlines, targets to be met and what not that you have to go through each day. And after a hectic day at work when you reach your home late and want to take a bit rest, you see all the other students marching ahead of you, preparing rigorously and scoring better in the mocks. This is the time when you start doubting yourself and your abilities. You get the slightest thought of whether you really want to go for MBA. Many people seem to lose their confidence and may even change their plan citing that both office and preparation can’t go hand in hand. But they fail to understand that this is what management is. You need to manage yourself, your work, your time so that you don’t miss out. This is what I did during my preparation along with my office work. Instead of getting disheartened, I took these as challenges and fought even stronger.  Taking small steps each day by having an eye on my goal and believing in myself helped me in cracking CAT with a good enough percentile. ABG’s Impact in our lives But the journey doesn’t end here. Once CAT scores are declared, you start your preparations for GD PI, the most essential part in the selection procedure, which decides the fate of all your hard work in the last 1 year. Amidst all the preparations, the anxiety, the stress, finally the D- Day of my interview arrived. I still remember waking up early that day to have a final look into the notes that I had prepared. The level of anxiety I had was quite palpable to my family members who were constantly asking me to relax. But nothing helped at that moment. But when I finally got ready and wore my Allen Solly formal wear (exclusively bought for this interview), I started feeling positive. When you wear something that completes your look, you start feeling good about yourself. You start gaining confidence which ultimately gives you an edge over others. I am sure all the B-School grads and even office goers would certainly have come across Louis Philippe, Van Heusen, Allen Solly or Peter England while choosing a set of business formals and would have not been disappointed in any way. Aditya Birla Fashion & Retail Ltd. (ABFRL)  also takes care of my other fashionable desires with various brands such as Forever 21 and then it also has India’s Favorite Family Fashion Destination, Pantaloons,which caters to every customer’s needs by providing the latest trends in fashion and clothing, that too within the budget. This is the reason why I personally connect with ABFRL the most. Aditya Birla, an Indian multinational conglomerate, has expanded its wings into banking, fashion, mining, chemicals, cement, financial services, and telecom and is doing equally good in all the sectors. It is currently the third largest Indian private sector conglomerate in terms of revenue. It has its mark in all the spheres around us. We get up from bed and look at wall made from Birla Ultratech cement. We get ready for office by putting on the apparel may be Peter England, Van Heusen, and Louis Philippe etc. from Aditya Birla Fashion & Retail Ltd. (ABFRL). You have a look at your smartphone and the network that connects you is Vodafone Idea Ltd. You go to your workplace in the car with the tyres from Birla Carbon Ltd. So knowingly or unknowingly, it has become a part and parcel of our lives. This is how BIG it is. There is this big dream, big drive, big team, big leader and big risk behind the success of Aditya Birla Group and this keeps me inspired.