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ABG as ABCs of Life! Annapoorani, NMIMS Mumbai

Jul 13, 2019 | 2 minutes |

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How often have you felt the ruggedness of the roads stabilize your walk? Or chose the swankiest dress for a marriage? Or fetched the medicines from the nearest pharmacy for an unending illness? Haven’t you felt that your needs are met with all-round services every time, everywhere?  Servicing the society across all verticals takes a great deal of effort, time, perseverance, planning, strategizing and innovation. And Aditya Birla Group hasn’t failed to prove it right by running one of the world’s biggest conglomerates with businesses in fourteen industry sectors. A fortune 500 company, the group has businesses in the areas of textiles, retail and fashion, cement, metals and such. The group’s products have touched the lives of each one of us in the society and have indeed contributed to its development. In the areas of fashion and retail, the group has created a name for itself through brands like Louis Philippe, Pantaloons Forever 21 and such. Being a regular customer of pantaloons, I can say with utmost happiness that the satisfaction I derived from choosing across a range of styles was simply overwhelming. In the financial services sector, the Aditya Birla Capital is the major controller of all the financial services business of the group. These services include general insurance advisory, private equity, online money management, health insurance and such. In the infrastructure sector, ultra-tech emerged as the largest cement company in the country. In textiles too, the group stands out as the largest producer of Viscose staple fiber. The conglomerate has literally met each and every need of the society both at an individual level and at a societal level. From catering to the individual needs of the customer to looking beyond for meeting the collective needs of the people as a whole, the Aditya Birla Group is important for not just for the future of the community, but for sustaining our current standards of development.