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ABG: Beginning of Good Things | MDI Gurgaon

Jul 15, 2019 | 3 minutes |

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“Life is what happens to us while we are making other plans.”
Allen Saunders

Life has a habit of taking us by surprise. Events catch us off guard and send us reeling. One such thing happened to me as well. Last year, during my time at the company I worked with, as my superior was away, I had to single handedly manage a client meeting. On the date of product demonstration with one of the major clients, I, without much exposure of the entire process, took charge of product release and coordination with various teams involved in product development, including testing and product execution while coordinating with developers to implement improvements, introducing changes to demo resume etc. ensuring consistent results are showcased across 4 company products. This experience helped me develop a greater sense of self-worth. Prior to this, being a fresher, I sometimes did not have enough confidence in the tasks I took on hand, seeking external validation while making critical decisions. Pulling off a project of that big a magnitude encouraged me to build positive confidence and assume more responsibilities at work by taking leadership positions. This instance helped me to realize that challenges are an unavoidable and inevitable part of being human. Thus, by facing up to challenges and living through them gives us experiences that make up our life.

Why Aditya Birla is big in your life? Aditya Birla Group has always had a large presence in the life of India and its people. It has been reaching out to people in the remotest parts of the country and connecting with them through various channels. Owing to its presence in almost every domain one can imagine, ABG has emerged to be India’s family brand. It welcomes every opportunity that helps them to transform its vision into milestones that can make the journey of its customers beautiful. Aditya Birla Group has made a huge impact on lives with their expansion in Fashion and Retail segment, Telecom segment, Financial Services and many more. ABG’s home brands like Peter England, Van Heusen, Louis Philippe, and Allen Solly are a major fashion choice for the millennials like me. From office wear to party wear, ABG retail enables me to be ready for every occasion. Another brand that has transformed our lives exponentially is Vodafone-Idea. The recent Vodafone-Idea connectivity has helped Indians build stronger brands and bridging impossible distances. The most inspiring quality of the company is that it not only focuses on making great quality products but also focus on leaving a mark by contributing to society with their outstanding social gestures. The campaigns developed by them, eg. #DearMoney has provoked people to be more aware about the use of their financial resources and ensure that their financial decisions are planned judiciously. In conclusion, ABG has and will continue to play an inherent role in nourishing the lives of Indians and as management graduates, we can all aspire to achieve something Big in our life, adding value and purpose just like Aditya Birla Group touches millions of lives everyday.