ABG #BigInYourLife - SDA Bocconi Asia Center

Have you ever thought about life without ABG? ABG has impacted everybody’s life with or without them knowing it. From a small product like Aluminium foil to the very large buildings that use UltraTech Cement, ABG has been a part and parcel of our life.

Hindalco Industries Limited along with its global subsidiary Novelis Inc. has been producing small products like foil and packs, beverage cans to bigger products like copper cathodes and continuous cast copper rods, aluminium extrusions, DAP fertilisers, etc. Aditya Birla Fashion and Retail Limited (ABFRL) has been styling India in branded formal wear, casual wear as well as ethnic wear. Birla Carbon is a world leader in the manufacturing and supply of carbon black additives. It caters to leading brands and companies across the tire, rubber, plastic, ink and paint industries globally. Everybody knows who introduced India to the concept of “Walk n Talk” and “What an Idea Sir Ji!”. Yes! It is Idea Telecom. Vodafone Idea Limited made a large country like India come close with its extensive cellular network. Ever thought about taking a home loan, health insurance etc.? If yes, you must have thought about Aditya Birla Capital Limited (ABCL) too. Essel Mining & Industries Limited (EMIL), is one of India’s largest iron ore mining companies and producer of noble ferroalloys. The company's calibrated iron ore lump and iron ore fines are the best quality available in the country. Cement is mainly used as a binder in concrete, which is a basic material for all types of construction. This cement comes from the largest manufacturer of cement in India, UltraTech
Cement. Along with making India stronger with its infrastructure, UltraTech is also touching millions of lives in India by its CSR activities. It is working in 480 villages spanning 15 states in India to provide healthcare, education, safe drinking water, sanitation, sustainable livelihood, and income generation opportunities for women.

All in all, every second of your life from the time of birth to the time of death, breaths ABG. Talking about the challenges faced in life while trying to achieve my ambitions, my ambition was to pursue my MBA and the challenge that came across was my job! There were many challenges associated with my job that I faced during the preparation for MBA entrance exams. First and the most tiring was travelling for 3hrs a day in crowded Mumbai locals that would drain the energy out of me and turn me into a vegetable by the end of the day and of course the vegetable couldn’t study after that. So, I changed my sleep pattern, I woke up early to study and being tired helped me in sleeping early. Another major challenge was “on-call support” where my project expected me to be available 24*7 to work whenever there was a major or high priority incident. It was on rotational basis but since my team size was small, every once in three weeks I was on-call. There were times when I would get a call just after falling asleep and the incident would go on till the next day. I have spent some sleepless nights and also a few sleepless days. I couldn’t attend tuitions as I was expected to be available during weekends for on-calls. This majorly affected my studies. However, I did not give up. I told myself to work harder for a few months then I would get the results that my hard-work deserves. When I couldn’t complete my sleep, I would solve a problem or two during my breaks or whenever I found time in between other tasks. I continued this and now I am here, pursuing my ambition.