ABG has always been a pioneer of change in India ever since it’s inception. Whether it was identifying rapidly changing Indian and world economic scenario in 1994, or taking India to the world post that. ABG has always worked in the direction of integrating India to the world economy. ABG has believed in starting “not with the legacy mindset” as CK Prahlad used to say “if there was no legacy mindset one can innovate like crazy”.
Today, Any brand we mostly know has some connection to ABG group, whether it be the world famous attire brands like Van Heusen, Ralph lauren or forever 21. To payments bank of APBP, to making the very foundation of housing cornerstones i.e Cement with brands like Ultratech Cements. There are many more ways ABG touches the lives of each of every one of us without us even realizing it. ABG has played an integral part of briding India to the world with various ventures, it was the forward vision of then Mr. Aditya Birla who envisioned the coming changes. And ABG has always worked in briding India to the world, with their very products that put the foreign competitions and services to be on their feet, and evolve to work towards and greater vision.
ABG has pioneered the Indian markets in various different sectors and has stood by to its vision that India needs to standing shoulder to shoulder with other countries of the world. They have worked with the Indian government in the past and have provided them with valuable feedback that has helped reach the markets where they are today.
As Late Mr. Aditya Birla in his speech of 1992 said “the will of the entire nation will be tested in this mission. It is not the task for one man or the private sector or the Government. It is a job in which industry, Government, labor, the opposition, and the bureaucracy will all have to pitch in and work as one team. I hope, God will give us the wisdom to work in harmony and discipline. Then, and then alone, will we be able to achieve the dream of integrating India into the world's economic mainstream”