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'ABG-Epitome of Quality'-Riya Bansal, NMIMS Mumbai

Jul 13, 2019 | 3 minutes |

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Since 1857, Aditya Birla Group has been playing a big part in influencing the lives of millions. With their tremendous progress in the copper, insurance, telecommunications, retail, and software services it has created value and added purpose at both the business and customer levels. Their vision of giving back more than what they take shows their accountability and commitment towards society. They actively contribute to the social and economic development of the communities through tie-ups with various organizations. Standing by the line “Always big in your life” Aditya Birla Group’s products have made a definitive statement by making their presence felt everywhere around us. From road-rail journeys, Vodafone-Idea Teleservices, Pantaloons, Allen Solly fashions it is hard to miss their involvement in improving the standards of living. For me, Aditya Birla Group came big in style with Aditya Birla Fashion Retail Limitedwhich hosts India's largest fashion network with 2,500 exclusive brand outlets, 4,900+ multi-brand outlets and 4000+ department stores across the country. With my changing preferences and spending patterns, their apparel stores have never been constrained with the demanded product’s availability and quality. Their wide variety of clothing and even easily accessible stores have made them the new mantra in the fashion sector. They offer something new to the customers frequently either with exciting offers, discounts and global products giving an edge over the competition. It is now leading as a fashion powerhouse with all the leading brands under one roof and has become India’s largest fashion and lifestyle company in both men’s and women’s’ wear. Their panache in this sector has touched millions and will continue to do so. How you overcome challenges to achieve your ambitions in life so far: At various steps in my life, there have been such obstacles that made me feel that my dreams are impossible to achieve. This had both emotional and physical effects. But then I listened to other people stories of struggles from various fields of sports and corporate. This made me realize that whatever life throws at us we must be ready to stand tall and to be strong. We must know how to overcome any challenge that we are faced with. When times are hard, we must rise up and take control. This needs courage and strength but the end result is worth it. My decision of risking my job to take up a career in management came with a lot of criticism from the family and society. But I knew I had to take the plunge to explore my abilities and skills. The journey was full of adversities and self-doubt. I faced failure multiple times before achieving what I hoped for. What kept me going was the patience and the belief that defeat brings out the best in us. I decided not to let all the negativeness sink in and let the failure fuel and fear you in a positive way. This perspective towards the challenges helped me cope with all the struggles I faced in my life and I try to motivate others in looking at life in a very different way as we can never hope for a life without problems but can hope for a life with good problems that can help us become a better person. #NMIMSMumbai #ABGLPWooMeSeason2