We understand the attachment we have with the products and services we use when we not only use them in our day to day lives but at our most important times. We use these specific brands and products because we trust them. We believe in the value that we receive from them. This creates a sense of emotional attachment for us with these special products.
As we all know,
Aditya Birla Group is spread across a wide range of industries, having diverse products and services. I have myself formed a special attachment with some of their products which are and will always be special to me.
I belong to a small town called Kalyani, which is in West Bengal. I vividly remember my childhood days when I used to accompany my parents to our neighbourhood
retail outlet “MORE”. I used to eagerly wait for those days each month. Remembering those memories bring me joy and happiness. The Group has a sense of trustworthiness and belongingness which has been fostered across generations.
Apart from
MORE Megastore, I have had the pleasure of being an avid fan of
Aditya Birla Fashion & Retail. I have been to
Pantaloons dozens of time. I own a wide variety of clothes right from
VAN HEUSEN to LOUIS PHILIPPE. These are not just my clothes, they are my identity. I associate myself with them. These brands bring out the best in me; they let me be who I want to be. Even in my college interviews, I wore my favourite white
VAN HEUSEN shirt. This clearly shows how big the
Aditya Birla Group is in my life
.
I am an ordinary person who loves doing extraordinary things. At the end of the day, when we look back, it will be the stories that will stay with us. People do face hardships and failures. It is a way of life. What I have learnt till now is to pick myself up, analyze, act, and go on. The attitude that we have towards these hardships is what matters.
“ It is always darkest before the dawn.”
Initially, I faced rejections from colleges when I wanted to pursue an MBA, right after my graduation. It did set me back, but I brushed it aside. I focused on my job and excelled at it. I also received immense praise for my work. I started my preparation once more for the entrance tests while working 10 hrs a day. This zeal to crack the exam built an excellent level of perseverance in me. The whole process helped build my personality, as well as tested my patience. It has helped me evolve as a person and has also increased my confidence and my capabilities.
Failures are an integral part of our lives, which helps us shape our future. If we learn from our mistakes and keep moving ahead nothing can stop us from reaching great heights. The attitude towards our failures and mistakes is what matters.
Music is something that I love. I believe in the power of music in spreading peace and harmony. I wish to teach the guitar to underprivileged children so that I can make a little impact on their lives for the better. This will also provide me with a chance to learn from them. Shaping the trajectory of our lives around our failures gives us scope for improvements.
“Excellence is the gradual result of always striving to do better.” – Pat Riley