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ABG - Not Only Familiar But A Family | Govindjee Anandjee, IIM Visakhapatnam

Jul 11, 2019 | 4 minutes |

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A family, which stands with you in your life, which protects you, whose presence makes your life beautiful, whose values gives you strength, who teaches you to socialize, cannot be a part of your life but it is your life. Such is Aditya Birla Group for our generation, for me. The overwhelming presence it has in my life that it leaves a mark in my every memory. I can’t imagine a life with its absence, just as the presence of family is needed, like the roof of my house build from ULTRA TECH CEMENT makes me feel protected from nature’s hardship just as my family protects me from social evils. And my family love my the way I am and in their eyes, I always look nice such is the apparel of brand like PANTALOON, ALLEN SOLLY, & PETER ENGLAND that always make me look awesome. As of now living away from my family embarking a new journey in IIM Visakhapatnam, but my family still looks after my every need, whenever I feel I need something, they simply use ABPB- MOBILE BANKING APP to transfer money even before I ask for it. As every other student away from home misses the food made by their Mother so as I and even by just remembering the taste of the food that my mother packed in for me for my train journey in FRESHWRAPP still waters my mouth. The daily needs of my life which were easily available before as my father always took care of that now that care is taken by MORE Supermarket, everything under one roof. For me it's my first time away from my family and if you ask truly, I miss them, so do they but thanks to VODAFONE IDEA network through which I feel connected to my family. Aditya Birla Group have such an impact on everyone’s life, and is there for us from generations and will always be there for next generation and I am sure that like my father I will also keep my family secured with BIRLA SUN LIFE INSURANCE, so there’s always a sunrise even if we faced the darkness. And to conclude seeing all these major roles that today ABG play in my life, it would not be an exaggeration that ABG is not only familiar but a family to me.

“Fall Seven Times, Stand Up Eight”

The challenges one faces in its life are the building blocks for that person, the challenge that seems so impending before now when looked back just seem so easy, it happens because you have already fought that fight and you emerged victoriously. And everyone in its life faces many challenges as said earlier these are building blocks so we need more of it to build our future and as the Japanese Proverb above rightly said even you fall many times but have the courage to stand up one more time. I also have faced such challenges like the one when I was running my business, a cyber cafe and it faced a period when it became difficult for it to survive and also my family was facing financial problem so can’t afford to lose it at that time. The period was such when there was technology boom in the market and internet has become cheap like anything, those who use to came to use the internet in my cyber, now have the same access in their hand. For they were just paying around 100  bucks a month, so why to pay 20 for an hour and I lost my market, to again get my share in the market I need to diversify the services offered and as there is technology upgrade everywhere so everyone also started to avail the online services and switched to that part and started offering all sort of online services such as ticket booking, applying for pan, passport, filling up application form, online money transfer to some extent, etc. though these all were there before also but most people started using then and with the help of these and other printing tasks my cyber cafe is still running while most of them are closed. Like these, I have faced some other challenges also in my life but to fight back is the key, and keep progressing in life no matter what and as a result now I am here in IIM Visakhapatnam. And also, as German Proverb says “Begin to weave and God will give the thread” which means we just have to show courage to fight back and God will lead u after and what you will gain is a lifelong lesson and of course a building block.