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'Aditya' : A Vibrant Sun Rising on the Horizon of Sustainability (IIM Rohtak)

Jul 15, 2019 | 3 minutes |

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What do you call a family of 120,000 young colleagues (with an average age of 36 years) hailing from 42 nations, working in 14 sectors in 34 countries across five continents with passion wrapped in simplicity and values? I call it the rise of a vibrant Indian Sun (Aditya), heralding a sustainable future, illuminating several lives through it’s innovation As very aptly said, everything needs to change so that everything can stay the same! In a dynamic world full of fierce competition, taking every step guided by traditional values and yet being profitable to stay true to it’s mission of creating value for customers, shareholders, employees and the entire society seems like an impossible feat. Grasim, the flagship company was one of the first Indian businesses to go international. With the words of Lord Krishna at the core “Vasudeva Kutumbakam” (world is one family), Aditya Birla Group is global in outlook with Indian values. Evolving on a steady path, guided by core values of Integrity, Commitment, Seamlessness, Speed and Passion, Aditya Birla Group has successfully risen to be a global business power. Achieving sustainability through innovation, Aditya Birla Group has made India proud by achieving global leadership across multiple sectors. As rightly put by the Chairman Mr. Kumar Mangalam Birla, quick sands of opportunism can never stand the test of time; living by values is at the core of true leadership. In desperate times where opportunistic animal spirits are pushing us to extract short term gain, we have the Aditya Birla Group family thinking about tomorrow today. How BIG really is this family?  Aditya Birla Group is inevitably a part of lives of millions of people not only in India, but across the globe. Aditya Birla Group has given us millions of metric tonnes of cement that forms the foundation of our modern structures, Carbon nanoparticles that make up our tyres, insulators that help in bringing electricity to our switchboards, Copper that fulfils requirement of railways, aluminium that sits in our palms in our cellphones, fashion that gives us confidence, telecomm that makes the world smaller. Aditya Birla Group inspires me to take pride in my values, to stay true to my values even when faced with the most lucrative short term gains. Treating people right, being empathetic towards the people around me, taking a pause and thinking if I am doing the right thing, are a few of the many small steps I have learnt from Aditya Birla Group. There are times when I see people running blindly to grab opportunities in a rat-race, often indifferent to the people around them, more indifferent to the generations to come. Aditya Birla Group reinforces my belief in following in a value system and pursuing a sustainable growth. It inspires me to stay on the steady path. Just as this vibrant sun (Aditya) has illuminated lives of millions, it elates me to know that the scope of Aditya Birla Group is ever widening and more and more lives will be touched in the days to come.