Aditya Birla Group is an India multinational company which has its existence in 33 countries. Aditya Birla group has its verticals in 14 industry sectors such as banking, financial, telecom, fashion, chemicals, textiles etc.. As we walk on the road we can see a person wearing Allen Solly, Peter England, Van Heusen very frequently. The marketing strategy behind introducing various brands in the apparel industry by the same company is to cater to the needs of different sections of people. The company is doing great in this regard, as the revenue of the group is showing a significant increase of 29% when compared to 2017-2018. The company do involve itself in many Corporate Social Responsibility activities and has served people by providing mid-day meals and solar lamps for school children, running hospitals, medical camps and treated over a million patients and many more such social welfare programmes were being done with the utmost care by the company.
If I consider the things I use every day, I can easily come up with many items that are touched by the Aditya Birla Group. I use Vodafone Idea sim card which works best and allows me to connect to the internet and as well as with everyone even in remote areas, Hindalco aluminium is used to make screen protector glass for mobile phones. The trains I board use Birla copper for their requirements. Majority of my apparel are from the brands of Aditya Birla Group like Allen Solly, Van Heusen etc., I had my food truck a year back and I extensively used fresh wraps and containers to serve hot food and even I used it for parceling food for my customers. Aditya Birla Group has made my life easy and added value to my life by producing the best quality products.
How I overcame my challenges:
In every segment of our lives, we are bound to face challenges, instead of taking a step back in the face of a challenge we should accept the challenge and try focusing on providing a solution for it. Challenges are part of everybody’s life. They give us failures and successes, and every failure can be a huge lesson and immeasurable experience to learn. I faced many challenges in every part of my life – from schooling to the present. I am Rajeev Gandhi Kandikuppa born in Vijayawada, Andhra Pradesh. I would like to name a few of the incidents where I took the challenges and worked hard to overcome them.
Firstly when I was in my school I had been bullied by several students as I am a bit chubby. In order to show that being chubby was not a hindrance to any of my daily activities and to even show them that I could perform any task equally or better than those students, I enrolled myself into my school volleyball team and started playing volleyball. I even participated in the many intra-school level competitions for volleyball and proved to my friends that I am no different. This encouraged me to play many more outdoor games and I was never bullied by any individual since then. Secondly, I am a Mechanical Engineering graduate and was hired by an IT company after graduation. To work in IT sector which was not my stream is yet another challenge before me. I took up the challenge and learned the work very fast and started working in comparison to an IT graduate. Thirdly my interest in entrepreneurship had made me start my own food truck business after I left that IT firm. I started my own food truck business in Vijayawada and endured many challenges in running the business and had successfully operated for 2 months. Now I am pursuing my MBA in order to improve my skills to become a successful manager who can handle the challenges in a much more efficient manner.