Part A
Billions of people use Aditya Birla Group products. Almost everyone is aware of this company which is rooted in the minds of Indians since many years. They are present in various industries like chemical, retail, textile, financial services and many more. For me personally the first impression of Aditya Birla Group was imprinted with their ultra tech cement ad. The advertisements always managed to create an emotional appeal by showcasing childhood memories which related very well with the product being marketed. As an ardent shopper the fashion brands attracted me the most. They have managed to create very strong brands in this industry. I don’t remember shopping formal wear from any other brand other than Van Heusen and Allen Solly, both of which belong to Aditya Birla Group. I have personally seen people wait in queues for hours outside Forever 21 stores on sale days, which speaks volume of their success as a brand. And as we speak of fashion we cannot leave out Ralph Lauren and TED baker which are considered in the luxury segment. These and many more brands of Aditya Birla Group have created an enthralling shopping experience in India. They have been successful in modern style of business too, with abof.com they’ve branched into e-commerce as well. Their main success is the trust they have developed with the people. They can be rest assured that people will try out their brands and products as people believe in this entire corporation and not an individual brand alone.
Part B
Life is a roller coaster ride and it is very important to stay calm in all the chaos. My biggest challenge has been my anger. I believe a little aggression is required but what anger does is it makes you stop thinking straight, it makes you take decisions you regret later. I think accepting the problem solves 50% of the problem. In order to make myself calmer, I decided to first understand why does it happen. Are the people around me making me feel a certain way. It is important to cut off negative people from your life. It is more unhealthy than the junk food you consume. Surround yourself with positive people and people who actually mean well for you and automatically you will start feeling good. Next, it was important for me to change my lifestyle, I did not completely stop eating junk food but just became more conscious of what I am eating. I started working out and that is truly an amazing habit to form. When you eat clean and work out, you automatically become calmer and more positive. Your productivity increases too. You can handle any situation in your personal and professional life if you are able to stay calm and focused. It is very important to accept there is a problem in order to make your own situation better, living in denial will only harm you in a worse way some day. Once you’ve accepted it take control and appropriate actions to make iy better. It’s a slow process but a rewarding one.