Aditya Birla Group (ABG) right from its inception in 1857 to its current operations in 2019 has strided a long journey. The organization has only been increasing its reach since then and become an indispensable part of life for millions of people all around the globe, including mine.
Be it the brilliant advertisements of Idea with its famous tagline of “What an idea Sirji” or Ultratech Cements “The Engineer’s Choice”, companies under Aditya Birla Group have created a lasting impression on me. Not only the advertisements but also its products and services are closely connected with me, to the best days of my life, my childhood. I still remember taking out parathas cooked by my mother from Freshwrapp’s aluminium foils and eating it up during the classes, also going for Diwali shopping to Pantaloons.I have been associated with Aditya Birla Group even till date. Louis Philippe suits have been my partner in all major interviews, meetings I have faced or held during my life. In my MBA journey too Aditya Birla group companies continue to support me. It is the first time I have been staying away from my family but Vodafone has helped me stay connected to my family.
Aditya Birla Group has successfully moulded and nurtured the society in a positive direction. Quoting Mr. Kumar Mangalam Birla “Great businesses are never built on the quick sands of opportunism. I reiterate that, if living by our values means, perhaps growing at a pace slower than we would otherwise have liked, so be it. For us, leadership lies at the heart of knowing what we stand for”.