The roof over our houses is the symbol of strength and support which is provided by Ultratech cement. The railroad network or new terminal, one has always been paved over the making of Ultratech cement. The connection of Ultratech with people is solid and reliable. The tagline of Ultratech as “The Engineers Choice” attributes engineers to outstretch their thinking. Engineers contribute a large section of the population in India and taking them as a part of their campaign connect a relationship with the brand among peoples. The largest manufacturer of cement in India and with a vision to be a leader of building solutions. The product ranges from Portland cement, white cement, ready-mix concrete, xtralite and many more. The product is in line with ISI standards. As the largest cement producer in India, they strive to preserve the environment. Ultratech cement is fully aligned to the United Nations Sustainable Development Goals. They have a capacity of 58MW power generation from waste heat recovery system and which is expected to reach 121MW by 2020. The rainwater harvesting alone serves their 50 per cent of water requirement. It is working in 480 villages covering 15 states in India to provide healthcare, education, safe drinking water, sanitation, sustainable livelihood, and income generation opportunities for women. As a part of the charity, they have made many Birla temples across India. Birla educational trust imparts both primary and technical institutions like BITS. Buy as many as share you can because this company has the potential to make you rich.
Aditya Birla Group is very much into our lives. One can easily get hold onto their clothes, tyres, cement, aluminium, copper and many others. They have gone through many such struggle and challenges, which has made them a pioneer in the Indian market. Challenges give a new dimension to one’s life. I had faced such a challenge during my class 12
th board exam. There was a huge thunderstorm and since I lived in an old house, there was leakage from the aluminium roof. With exams pressure on one hand and thunderstorm happening continuously it was a tough situation to study. In our storeroom we had some construction materials, I ran down the staircase to the storeroom and found “Ultratech Seal and Dry”. I took that and with the help of ladder, I got up to our ceiling and started filling up the leakage area. The thunderstorm was tremendous and it was difficult to fill the leakage. I also took “Readiplast”, plaster of Paris and started applying all over the roof. With both this effort the leakage through the roof stopped. That day because of those building materials I got saved. The product like this which can serve in an emergency should always be kept in houses. The challenges can be served upon someone at any moment but to find the solution for such challenges makes one stronger. The Aditya Birla Group has also served for 162 years where they went through ups and downs but the zeal to concur makes them standout among others.