Aditya Birla Group - Changing lives for good.

Aditya Birla group is one of the biggest MNCs operating from India, with more than 120,000 employees and a legacy of 162 years. These 162 years have culminated into changes in various industries through technology and innovation. Changes, which they have created, range from minuscule to absolutely massive resulting in the trust of their customers and growth of the world economy, in general, and Indian economy, in particular. I am one of those billions of people who are affected by ABG and following are few of the factors which makes them BIG in my life. The BIG Dapper: Fashion and style provide a sense of confidence in a person and ABG has made us all fall ‘in love with fashion’.  I have used most of the 17 brands and each has served a particular purpose in my life. I have always used ‘Agile’ for athleisure, ‘Allen Solley’ for casuals and ‘Peter England’ and ‘Louis Phillipe’ for Formals.   A BIG Structure: Ultratech Cement is India’s No. 1 cement brand and the largest producer of Grey and White cement in India. Ultratech cement was used when my home was constructed and its cement is widely used in the real estate industry. The BIGGEST Network: Idea has been one of the biggest network providers since a very long time and my family and I have used it ‘n’ number of times. I remember when I used to stay in Kolkata, I could easily attend calls inside the train while other service providers struggled for one bar. There are a plethora of other industries which Aditya Birla Group has penetrated and is a leader in many of them like insurance, asset management, chemicals, copper and fertilizing. They are BIG because they better innumerable lives for good.

Challenges - A road to success.

Oxford dictionary defines a challenge as “a task or situation that tests someone's abilities”. It is true, however; I believe a challenge is nothing but a pathway towards success. If a person is facing a challenge and trying to overcome then she will succeed, invariably, at some point in time. I have faced numerous challenges in life just like every other human on this planet and every situation has resulted in growth and development. The biggest challenge I have faced in my life which has obstructed my career goals is procrastination. Everyone procrastinates, just the intensity varies from person to person. I was a very rigid procrastinator until last year when I completed my graduation and was aspiring to be a Manager. I wanted to be in a top business school and in the back of my head I knew that this problem would be a big hindrance in the completion of my goal but I couldn’t even chart a plan to quit (or maybe reduce) procrastination. Weeks and months passed by and the adverse effects of procrastination started to culminate. What I have gathered is that the major problem, in this case, is to start. Once a procrastinator starts working on a particular thing the intensity of the same reduces. I waited for days and weeks to even start studying and focusing on the weekly routine. Soon that time came when I had the epiphany to start and I just started. The continuation of studies with the same efficiency was again a big problem. Additionally, I was also involved in our family business so time management was also a big issue. As a result, I started making smaller goals and assigning a corresponding task to an hour. It was nothing like a routine because it was not fixed. There were days when I studied full day and there were days when I didn’t. Also, to remain committed and have patience was another laborious task for me. For that, whenever I felt that efficiency is reducing, I stopped working and focused on my hobbies which were primarily writing poems and watching movies. It was a slow and time-taking process but everything I did, changed me and made me a better person. Soon, things became normal and the intensity of procrastination reduced significantly. I did manage to get in a good business school and the hard work was worth it. I still procrastinate, but only the work which I can afford to. Procrastination was a challenge but it was the path which led me to become a better human being.

#ABGLP #ABGWOOME #XIMB