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Aditya Birla Group helping us in different aspects of our life -Karthik Pradeep, XIMB

Jul 16, 2019 | 4 minutes |

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WHY ADITYA BIRLA GROUP IS BIG IN MY LIFE? When I was a child and whenever I went to big shopping complexes holding my mother’s hands I was always fascinated by the different apparel showrooms. Well lit shops with mannequin figures and huge logos written in bold letters like Peter England and Allen solly made me wonder how neat and proper I would look dressed in the clothes of these foreign brands when I grew up. It was much later that I found out that they were Indian companies and they were owned by the huge conglomerate Aditya Birla group. This shows how dominant the brand image of the company is and how perfectly it projects its products as very sophisticated. From the buildings we reside to the clothes we wear, Aditya Birla group plays a very dominant role in my life. From the huge network transmission towers to the very wrap we use to cover our food Aditya Birla group touches and assists the very small needs that I require to lead an easy life. I recall a recent incident when I had to immediately acquire a suit for a very formal occasion. It was a Thursday and I was looking for a plain black suit which could fit me properly. Even after lots of trials, at different shops in a mall, I couldn’t find a single suit that could extend and cover my arms properly and even if the arms were proper the suit was too loose and I looked bloated in it. After hours of searches I finally found a Van heusen showroom and in the showroom I found a suit which not only fit my arms but also was a perfect fit for my body. The employees were very friendly and were very happy to tailor adjustments to the suit in case of a misfit. The relief I had when I found a brand which could provide me the perfect clothing was huge. Even if it was a minor incident it definitely was the perfect moment when Aditya Birla group reached out its hand to help me. HOW I OVERCAME CHALLENGES TO ACHIEVE MY AMBITIONS IN LIFE SO FAR It was September 2019 and I had just finished my training course in advanced embedded technology. I knew that I had a very few time of 2 months to prepare for my CAT entrance exam. I Frantically searched the internet with terms like “how to prepare cat exam in less than 2 months” and “how to crack cat easily” and all I found was generic terms like “daily preparation” and “solving daily problems”. Some of the discussion forums had coaching teachers explaining that at least 6 months of preparation was needed to get into a proper college. I broke into a cold sweat and sat with my hands on my head in my living room. Seeing me in such a sad state my mother approached me and gave a warm drink. She advised how a long journey begins with very short steps and think of the 2 months not as a shortcoming but an opportunity to improve myself. With the given hope I finally calmed myself and start thinking of paths I could undertake to achieve my goal. I decided to practice tests each day until the final event. It was a very arduous task and it took me a lot of effort to keep focusing on the tests. Some days I felt sluggish and was overwhelmed with emotions to give up and but even in the face of adversity I pushed on. After attempting many tests, I finally achieved a pace where I felt comfortable solving these tests. My decision to move ahead was clearly evident in the results of these mock tests. When the day came and I successfully finished my cat online paper I felt a huge wave of relief washing over me and when I learned that I was accepted in XIMB, Bhubaneswar, one of the top Bschools in India I was flooded with joy. It was this journey that taught how important your family is in your life and hard work triumphs over everything. #XIMB #ABGLPWooMe