Why Aditya Birla Group Is Big In Your Life?
You only need to look at the most mundane, prosaic happenings, and even there you’ll find Aditya Birla Group making its mark. Do you notice people in Allen Solly, Van Heusen, or Peter England? And how many of you use Idea Cellular services? Well, all these belong to the Aditya Birla Group. It’s hard for any organization to penetrate so deeply into consumer conscience. But Aditya Birla Group epitomizes one such organization. It demands insurmountable passion and integrity from the organization to rise so high. I have had some personal connection with a few brands of the group.
Getting the home built was a very emotional and much awaited moment for my family. Having a secure home and the attendant freedom to live one’s life one’s way, without sweating about the monthly accruing rent, was the topmost priority in my family. During the house construction, it was the Ultra Tech Cement that cemented the bricks of our beloved home. Right from the time when the very first bricks were laid down, to the time when the roof top was erected, the high quality cement played a big role. It carried a sense of credibility of the Birla Group to us. We knew we were building our home on the strong foundation. Of course we could have bought a flat, in some posh neighborhood and saved ourselves the trouble of overseeing the house construction. But, it was the best decision ever. The freedom to design one’s home one’s way is what we all subconsciously yearn for. In all that, please don’t underestimate the sacrificial cement that glues the bricks together but gets concealed under the paint.
With this, I would want to close with a quote from Mr. Kumar Mangalam Birla, the chairman of the group-
“
Our mission has always been to be leaders in each of our businesses, which is one, two, or three.”
How Have You Made An Impact?
In my childhood, I had been an introverted individual. I always found huge reserves of strength within myself. That certainly doesn’t mean I disliked the company of others. It simply meant the source of wonder and elevation resided within me. The introverted disposition gave a very mild touch to my personality. However, as I broke away from the shells of home into the engineering college, I found my innocence and introversion vulnerable.
The extroverted world, with its biases against the introverts, weighed heavily upon me. I realized people were too outgoing and spontaneous. I always contemplated deeply before taking any decision. But the outer world largely relied on its instincts. I felt constant duress to mold myself differently, to change the softer part of my personality to the more rigorous one. However, in the process, I felt I was losing an essential part of myself. How could I abandon my carefulness, diligence, empathy, and thoughtfulness that defined me, at the caprices of the outside world?
The redemption came when I read the biographies of big industrialists and thinkers. I understood being too outgoing and extroverted isn’t the indispensable quality of an entrepreneur. Many renowned industrialists are actually introverts, with enormous work ethics and integrity. And, when mixed with the passion for the work, success is all the more guaranteed. It is their searing insight and well groomed perspective that makes them soar high.
I acquired confidence and came out of my self-created shell of doubtfulness, also fostered by the prejudices of the society we live in. I cracked CAT exam, made many new friends, got into a premium MBA college and it changed me so very much without me putting extraneous efforts to forcibly alter myself.