Aditya Birla Group:
In today’s world there are a vast array of products and brands offering a wide range of services to its customers. Among these customers, there are a few people who are loyal to a brand and its products and I can confidently tell that I fall into that category. If there is any company that had made a vast impact, it would be the Aditya Birla Group. The first ever service I had used was during my schooling, the IDEA network which was the economic and people friendly network of our times. It helped me to connect with all my friends for hours together and it used to hardly cost me anything. We are a family of 4, consisting of my parents and a younger brother and till date if we wanted to buy clothes for any occasion my father would always wait for the Independence day sale from Pantaloons and would buy enough stock for all of us that was sufficient for a whole year. It had unbelievable discounted products and was a store that was just the right place for everyone. My father also own shares of Hindalco a subsidiary of the Aditya Birla Group and he is a very loyal customer to them. Now that I am pursuing my MBA from SDA Bocconi Asia center, I wanted to buy a suit for going to my college and the first thing that popped up in my mind was Vanheusen. Time and again the Aditya Birla group had helped me in various stages of my life and needless to say, why I am a loyal customer to this brand.
How I overcame challenges to achieve my ambitions in life.
During my college days, we conducted a national wide technical fest for which I was the Marketing head for the team. The funds which we raised by sponsorship were a bare minimum due to which we could not proceed further and had plans to cancel the fest for that particular year. Then I thought to give a final shot and sat with my team for a couple of days and decided to strategize a different plan by which we split the number of sponsors in every category and reduced the cost of sponsorship & increased the number of companies wanting to sponsor with us. In a month time this plan had worked out and we exceeded our targets than the previous year and also the fest was a huge success.
Initially I was panicked and a little nervous when the senior team consisting of the president and the vice president decided to call of the event. Then I wanted to take complete ownership when we were in crisis and worked along with my team continuously going to drives and fetching as many sponsors as we could. When we had achieved our target, the satisfaction and the pleasure I had was immense.
It was my optimism that drove me forward and made me think that there could be a different solution to that problem . I tried to think creatively and worked with my team continuously brainstorming ideas and had the ability to convince our senior club members which finally made us to achieve our target.
The lesson I learnt from this was that, even when things are out of hand and beyond repair, it always takes that extra effort and creative thinking if applied positively can always bring a positive outcome. This has actually made me to never give up on things and also I try to find solutions to any challenge given.