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Aditya Birla Group: The basic necessity-IIM SIRMAUR

Jul 13, 2019 | 4 minutes |

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The availability of air is abundant for the living individuals on the planet earth, so are the products and services of ABG’s. The life of an individual revolves around ABGs’, right from clothes to the infrastructure, from telecommunications to the financial services. The presence of ABG can be felt to a large extent as every other object is their product. It has become an integral part of one’s life. The 162 year old firm has earned the trust and respect of the people by delivering and performing far better than the expectation. Mr. Seth Shiv Narayan Birla, the founder, has the best ever foundation for the firm as a result the firm has never stopped growing. It is not just a firm, it has become a brand altogether. It has become an integral part of one’s lifestyle. They started the journey with the trading of cotton in Pilani, Rajasthan (1857). From initiating the business in a single domain to establishing and making a mark in various other fields such as textiles and fibre, aluminium, cement and chemicals, the company has come a long way. Currently the firm has been operating successfully in 35 countries and employing close to 120,000 employee. The growth of the company has been tremendous with the revenue of US$44.3 billion. The continuous aspiration for perfection has been paying off ever since. The key factors in the success of the company are innovations and sustainability. Summation all these factors has made the mighty ABGs’ stand alone in the market. Companies such as ABG plays a huge part in the growing of the country. Making life simple is what I feel ABG has done to us. The needs are being fulfilled by them with accuracy and lasts long. The trust is what I feel the most important asset they possess and I wish they should carry it the same way as the do today. Belonging to a remote area in Madhya Pradesh, the kind of adversities I faced is totally different than what student in cities faces. Poverty is the most prevalent aspect in the rural areas and no doubt India is abundant in this attribute. The mentality of short term return is what withholds the student in villages. The parents being helpless need an helping hand to fulfill the basic necessities of their beloved family. The responsibility is put on the young shoulder at a very early age and the individual has to accept it and the career however bright it looks is smashed. My story is a bit different as compared to the normal suppressed village student. I have been studying at later stages of life on scholarships, thanks to the government, which made may family a bit stress free. I was lucky that my parents were aware of the mighty power of education and supported me to do something extraordinary. Living up to the mentality of the veteran villagers is tough. My parents were always suggested by the so called experienced persons that the time has come for him(me) to give back. And also sometimes my parents swayed away with their thoughts and requested to do the same. But anyhow I was able to show the light at the end of the tunnel and convinced them to wait and watch. This thought of giving back to parents for their sacrifices always made the fire within to burn the brightest. Finally, Persistence paid off. All the hard work and sacrifices were fruitful. Now, I am a student of one of the most prestigious institute providing management education i.e. IIM Sirmaur. Thanks to the banks to avail this education without any collateral because I had none. I am lucky enough to pursue this education which is a dream of many aspiring students. Thanks to the parents who had patience and faith in me, all their sacrifices will pay off soon. Hope the mentality of the village veteran changes or every student should be lucky as me and change the destiny upside down.