Aditya Birla Group: The Beginning Of Good Things! - Akhilesh Kulkarni, NMIMS Bangalore

 

One of the oldest brands in India: Aditya Birla Group (ABG) has provided solutions from chemicals, fertilizers, apparels, packaging materials to becoming one of the largest retail players in Indian markets. It’s time to applaud ABG’s contribution to society and speak of its emotional connect with each and every individual.        The bags were packed, books bundled, snacks all ready for the ‘Ladla beta’ and my favorite dish of Aloo Paratha with Mom’s love and delicious taste on the table. I remember the day when there was all hustle bustle all around. It was the day I was leaving for my engineering, away from home for the first time. The 15-hours journey to Pune in a fairly humid climate at my hometown was never going to help those Aloo Parathas stay fresh for my first day at the hostel.  Well, that’s when my Mom had a ‘Eureka’ moment to wrap her love in the Freshwrapp packaging. Aditya Birla Group entered my life for the first time then and it has helped conserve the affection of my loved ones just like that Freshwrapp fresh packager. “Fashion is what you adopt when you don’t know who you are.” Engineers have never known what they want in life post those four years at academics. My first formal shirt of Van Heusen brand gave me the confidence to face the interviewer which also remained my first interview of a professional career. ABG rightly proved that you cannot have the courage for everything, you have to wear it for an occasion. ABG’s well-ironed shirt gave me this determination. The range of solutions ABG offer has lured me to keep these brands closer to my heart. The coincidence being in last three years during my job days, I stayed at a place opposite to Pantaloons store. Besides, the ecstatic ground-floor view of another Pantaloons store on Senapati Bapat Road, Pune remained my office building too. The window shopping in the office breaks, father’s day gift from my first salary, the birthday gift for my girlfriend, my experiment to sometimes take pictures wearing various apparels just for posting it on social media: ABG has been there for me every time. The impact this brand has brought to many such individuals like me makes it one of the irreplaceable connect in Indian markets. Its contribution to various other sectors like cement, fertilizers, finance & payment services makes it reach out to a larger audience from commercial business to personal life. I am assured ABG will truly bring freshness on table in future too and help live an honestly impressive life.