Aditya Birla Group: Thinking Beyond Imagination #IIMTrichy

"With great Power comes great Responsibilities"

-Uncle Ben

And truly so, Aditya Birla Group one of India's largest conglomerates founded by Shiv Narayan Birla in 1857 in Pilani, Rajasthan had its inception as a cotton manufacturing company, it has always been far ahead of its time, a group that never shied away from dreaming big and from transforming those dreams into reality, thereby transforming India. Today it has come a long way since its genesis and is currently among the most Powerful conglomerates of the world, whose products can be blindly relied upon by consumers. Aditya Birla Group is more than just a revered business house name in India, it's an emotion fostered by the love of every citizen of the country. Aditya Birla Group and it's products have always been an integral part of my life, right from the moment I wake up to the paperboy ringing our doorbell to give me a copy of the Hindustan Times, which I carry with me to the balcony. On looking outside I see myriads of houses just like ours and I wonder  "ye UltraTech cement, kitne Bade Iraado Me Jaan Daala hoga?". On gazing a bit further I can see my grandfather's age-old white colored AMBASSADOR car,  looking at which makes me feel nostalgic and fills me up with memories of all those happy trips I used to go to with him as a child. Eventually, I end up calling him from my Idea mobile connection, to have a conversation free of any interruptions.

Aditya Birla group through their numerous acquisitions of foreign clothing brands like Allen Solly, Louis Philippe, Van Heusen, Peter England and many more is catering to the taste of many. Other subsidiaries of the Aditya Birla Group like Hindalco, which is the world's largest aluminum rolling company have been catering to several household demands as well. And these are not all, Aditya Birla Group has also taken a stride in the field of Corporate Social Responsibility activities by working in more than five-thousand villages, reaching out to millions of people through the Aditya Birla Centre for Community Initiatives and Rural Development program, which focuses on the fields like education, healthcare services, Sustainable living, Infrastructure and Model villages. Witnessing the Responsible nature of ABG towards its customers has instilled the desire to be responsible in me, I can vouch for the fact that ABG has played a pivotal role in my life and in the lives of many other Indians like me and they will continue to do so in the years to come.

Your conquest begins here

"Sport never dies"

-Yours Truly

Or rather a sportsman never dies. Ever since childhood, I was really fond of outdoor sports, picked up a cricket bat at the age of five and there has been no looking back ever since, well at least that's what I thought. I always excelled in sports, not so much in academics though. My mother always wanted this equation to get reversed, but I was happy at how things were going. I still remember how excited and elated I was on receiving a letter from the Cricket Association of Bengal, citing that I had been selected for the Under 16 cricket team. Most kids that age aspire to get into IITs, but the Under 16 team was my IIT. But due to several injuries and my unsatisfactory performance, I was eventually dropped from the squad, and in 2013 I decided to take a break from the sport to focus more on scoring well in my board exams. That year I cleared my engineering entrance exam and left my hometown for the first time ever to study in a college which was thousands of miles away from home. This distance did not distance me away from cricket though, I continued playing and made it into the college team, and somehow that dream of playing for the international team rekindled within me. But life had other plans, I got diagnosed with compartment syndrome after a practice session and a vital muscle had to be amputated from my right leg. I won't try to act brave, I cried for months and my impending college end semester exams only worsened the scenario. Somehow I managed to pull myself together and take all the exams but performed miserably. I constantly asked myself – "why me, out of all people? Why did something like this have to happen to me?", These thoughts made me feel even sadder and melancholy, filled me up with even more misery, and eventually led me to hate and envy everyone and everything around me, I somehow thought that some mysterious force was responsible for my mishap and blaming it should ease down the pain. This, however, did not work and I soon realized that I was not the only victim. I started reaching out to others like me, who understood what I was going through and formed a community. It struck me that I still had numerous fully functional muscles in my body, sulking behind the loss of one will be a shame. This realization filled me up with zeal, I started to get back into sports, but this time through different games, that require less physical movement. My zeal did not stop there, I wanted to reach out to many people, and let my story be known, and hence I picked up the guitar and wanted music to act as my voice. But I still had one age-old nemesis to defeat - academics. Mid 2018 I decided to prepare for CAT, and slogged relentlessly. I am currently writing this story from my hostel room at IIM Trichy, and everything else is history.

Picture source: Google