Aditya Birla group, the brand which resonates the Indian minds ever since Indian Independence, even after catering stellar products & services in the domestic market, it has also created impact globally. I cannot count the number of times, I have visited ABG’s Planet fashion stores, which has become my one-stop shopping solution.
I still remember the day, it was my Junior school graduation day and the dress code was formal wear. My dad took me to Planet Fashion in Ghaziabad, which was one of the first few Multi-brand stores in the city back then. And from that day, I was in love with Allen Solly, Louis Phillipe all these brands have now become my Go-To brands. ABG as a group isn’t just reflecting on individuals in their personal lives but also on businesses across multiple domains. Working as my dad’s aid in his construction business, I use to see the humongous amount of money being spent majorly in getting the right material so as to provide the best to the owners and I haven’t seen him using any other brand but Ultratech cements. This shows the solidarity between the brand and the customers. The reception of ABG’s products is so huge that I cannot even think that there would be a day when we don’t get touched upon by them. My lunchbox with Freshwrap, gazillion number of aluminum foils are in the market but the trust is on it. The bond, the trust, the woo factors all these comprise together to make ABG what today it is. After giving a stunning performance in the consumer durables, now showcasing its strength in the financial sector with ABG sun life mutual funds, Capital all these just show how ABG has grown from a Textile business into Mammoth conglomerate.
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