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Aditya Birla Group- Why is it Big in my life?

Jul 15, 2019 | 4 minutes |

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Aditya Birla Group is one of India's largest conglomerates and is also the most international of the country's major corporations. For a large part of my life, I didn’t know how big Aditya Birla Group was. “Chalo India Banaye” advertisement of Ultra Tech cement is reminiscent of the Indian Cricket Team Match and my childhood days. Visiting Pantaloons showroom with my parents is a fond and vivid childhood memory. Peter England was the first branded shirt I had worn when I was in high school and was my most loved desire for a long time. Brands like VanHeusen, Allen Solly, PeterEngland had completed transformed the way, i started dressing after college. Aditya Birla Group has its roots in pretty much every market section and had grown enormously and turned itself into the most perceived name in that market be it Ultratech concrete, Hindalco, Vodafone Idea, Pantaloons Fashion, and Retail etc. Hindalco is the largest aluminum rolling company. Birla Carbon is the number producer of carbon Black.. They have treated over a million patients, immunized 70 million children against polio and has provided skill training for 95,000 people. Aditya Birla group is not just a regular conglomerate, with its dedicated focus on CSR and sustainability, today it is a 44.3 Billion Corporation. Today, over 50% of Group revenues flow from overseas operations that span 34 countries in North and South America, Africa and Asia, Aditya Birla group has surely taken “India to the World”

How I overcame challenges to achieve my ambitions in life so far? Challenges in one’s life is inevitable. It is how we respond to them shapes who we become. It was the placement season of our college, It was finally the time to test ourselves and check what are we worthy of. I would be the 50th percentile of my batch, with a modest CGPA of 7.87. The companies started visiting the Campus and I started well, making it past the first couple of rounds, but was ultimately eliminated. Only a few from our batch got the offer. 20 days into the placement process, 95% percent of the batch was still unplaced. To the delight of our class, the placement week was arriving soon, wherein the majority of the mass recruiters come with IT software roles and a very modest salary. After careful considering, I decided to skip sitting for placement activity of mass recruiters as it would have seriously limited my chances of sitting for other companies. I knew that I would have to maximize any chance I get for other companies if I were to leave the campus with a job. After the process, 90% of the batch was placed. There were some serious eyebrows raised regarding my decision. People were busy celebrating and partying.I stopped getting invitations for meetups and parties, I was considered ‘the party spoiler’. The sit for a few more companies after that, but I could not make it past the first round, it was a major setback. I decided to work hard on myself, I started following a routine, played cricket daily and most importantly studied daily for at least two hours. I abided by the same routine for the 30 days. The opportunity finally arrived, a German multinational conglomerate company visited our campus after 4 years, the entire batch was excited and sat for the process. To much to the surprise of the batch, I made it past the aptitude round and the technical round along with few toppers. The real test was the interview, I was prepared for it, after an hour of grueling technical Interview and an HR interview, I became one of three students who got recruited. That was one of the happiest days of my life, I had made my parents proud.