‘Purpose’. A major driver of growth for any successful company and clearly this belief resonates with the organisational culture of Aditya Birla Group. ABG has been striving to bring change and offer convenience to millions for years. It started with Fashion and Retail then diversified into cement and telecom and providing financial capital to successfully becoming one of the fortune 500 companies and India’s leading conglomerate.
“Style is a way of saying who you are without having to speak.” On a personal level, Aditya Birla’s – Allen Solly has played an essential role in augmenting my shopping satisfaction and experience. In my opinion, the brand has a very comprehensive understanding of the entire value proposition it offers to its customers from classy business formals for women to stylish youth wear at affordable prices without any compromise on the quality. As a young graduate entering into the corporate world, the brand offered a huge variety of office formals and also allowed me to experiment with my style, ditch the regular attires. It seeks to help working professionals gain confidence about their appearance.
The impact a brand creates begins with the moment you enter a store, in the case of Allen Solly it has a highly engaging and skilled workforce that leads to highly thoughtful interactions with consumers. Through such initiatives the brand is able to retain customers, analyse their needs better which can further enhance its growth accompanied with positive word of mouth.
The endeavours to actively contribute to the social and economic development of the communities in which it operates and in doing so building a better, sustainable way of life for the weaker sections of society reiterates the purpose of Aditya Birla Group – Making a Difference.
Achieving ambitions while overcoming challenges, IIM Ranchi
“There is no challenge more challenging than the challenge to improve yourself.”
The journey began in my final year of graduation when I decided to write the management entrance examinations. Having an inclination towards commerce and the practical aspects of running a business I was determined to get an education in management. However, I could not live up to my expectations that year and decided to looking at other alternatives. After a lot of introspection, I decided to clear my head and be extremely sure about the path I intended to take.
During this course of time I learned the importance of resilience. I became pro-active in my approach which helped me seize the opportunity of working with a leading Big-4 Consulting Firm as an Analyst in the domain of Risk Consulting. Getting the exposure of working in a corporate definitely changed my perspective and allowed me to grow but at the same time gave me the clarity about the domain I wanted pursue.
Managing work and the exam preparation efficiently was a challenge I had to overcome. Focus, diligence and willingness to learn were the key drivers for achieving my goal and overcoming the obstacles. Self-reflection and motivation played a crucial role in my journey, to be able to understand my own abilities and overcoming my flaws. Also, nothing supersedes the learnings attained through circumstances and experiences. Through this journey I started believing that no dream is too big and no challenge is too great if we have the fire in our belly to achieve it.