In a country like India, where lakhs and lakhs of youngsters graduate every year with degrees like- BTech, Bcom, BBM, BBA, BMS, etc, why is there still a giant question mark when it comes to the employability of youth? Why is one expected to wait for years altogether to become eligible to even apply for their dream job roles? Why is the majority of young corporate mass stuck with low-paying jobs? Well, there is a tapestry of triggers behind these issues but one glaring explanation is that- our employable youth is experiencing a digital divide where the majority lacks the key digital business skills required to thrive in the digital age!
According to LiveMint- “The demand for digital skills in India is 8 times what is available and will rise to 20 times by 2024.”
So the truth is- having strong digital business skills is crucial for building a flourishing career in today's world…….well, we are pretty sure that you already know that
(the buzz around ‘digital this & digital that’, it's deafening tbh!). But did you know that with the right skills and exposure, you can not only land a high-paying job as a fresher but also switch your current job or start a business from scratch, all of which puts you among the top 1% who hold the reins of the digital economy?
How? Wait till we reveal all the career endeavors you can embark on with digital business skills!
Why are Digital Business Skills So Much In Demand Today?
1. The ever-changing internet and technology in the modern business landscape:
The profound impact of digitalization on the business world is not a new news. But the pace with which technologies are emerging today and becoming mainstream is something that is fueling the demand for digitally savvy professionals.
Businesses today want employees to continuously learn and adapt to stay up to date and that would only be possible if they have a deep understanding of digital business skills and understand their applicability in different areas of business.
2. Data-driven decision-making:
Data is the new oil of the economy! There are numerous tools and techniques available out there that help businesses scrap valuable data that can be organized and analyzed to extract valuable insights. When done precisely, data can help businesses predict future trends, make informed decisions, and build effective strategies for marketing and sales to product development, and customer service.
So, it's a no-brainer that if you have the knack for data research and analysis, you can expect to earn top dollar!
3. The Race of Wider Reach:
Digital channels, such as social media and email marketing, allow businesses to reach a wider audience, both locally and globally. In today's market, having a strong online presence and being able to effectively use digital tools can give businesses a competitive edge. In fact, as you must know, Digital Marketing in itself has a huge scope.
4. Improved Communication & Collaboration:
The world of work has undergone a significant transformation in recent years, and one of the most notable changes has been the shift toward remote working. Companies today are embracing this new norm and hiring talents across borders. In such a scenario, having skills and knowledge around digital tools used by corporate teams for communication, collaboration, project management, etc is a must and that’s where your fluency in digital skills can help you bag the role.
5. Customer Service & Satisfaction:
The emphasis on customer satisfaction in the business world is growing more than ever. With a plethora of digital channels & technologies out there, companies are always on the lookout for professionals who know how to spot new opportunities in the digital age to instill customer confidence.
Careers Opportunities With Digital Business Skills
In the fast-paced digital world, we live in, having a strong foundation in digital business skills is no longer a luxury, but a necessity. No matter what industry you're in or what your job entails, these skills will give you a competitive edge and make you a valuable asset in the job market.
So let's see which careers you can embark on right away if you have proficiency in these skills:
1. Growth Manager:
A growth manager is a lynchpin that holds together the product development, engineering, and marketing teams. The individual’s primary role is to identify and pursue opportunities for acquiring and retaining users, ultimately driving growth for the organization.
Key Responsibilities:
- Defining the goals & growth strategy for the organization
- Coordinating & executing growth programs to optimize revenue channels
- Understanding customer needs and identifying innovative ways to meet them
- Keeping a track of major metrics to check the business’s performance
- Analyzing the behavior of competitors and finding opportunities to overtake them
- Executing geography-based marketing strategies for specific customer base
Salary:
On average, a growth manager in India can expect to earn around 16 LPA (Source: Glassdoor)
2. Digital Marketing Specialist:
In today’s era, where online competition is at its peak, this role is quite vital for any company’s success in the digital arena, and not to forget, it brings in invaluable data and insights about customers that help companies take better decisions.
Key Responsibilities:
- Develop and implement marketing strategies that use digital channels, such as social media, email, and websites, to reach and engage with customers.
- Create and manage social media campaigns A
- Analyze data to measure the effectiveness of marketing efforts, and develop targeted email campaigns.
- Coordinate with the sales team to measure the effectiveness of marketing strategies & gather feedback
- Keep a check on the website and social media performance
Salary:
A digital marketing specialist in India is rewarded handsomely with companies like Amazon, Gartner & Adobe paying early career professionals anywhere from 8-11 LPA. (Source: Ambitionbox)
3. Customer Success Manager:
Customer Success Managers are responsible for ensuring that a business's customers are satisfied with its products or services. They may work with customers to troubleshoot issues, identify areas for improvement, and develop and implement solutions.
Key Responsibilities:
- Support & network with customers
- Help customers onboard, navigate, and overall, improve their experience with the product/service
- Define customer retention strategies
- Help in the creation of training/educational material
- Review customer concerns/complaints
Salary:
Talking about the numbers, India’s national average salary for a Customer Success Manager is 10 LPA. However, if you have the right skills and knowledge, you are looking at 15-20 LPA in an established company (Source: Glassdoor).
4. Business/Data Analysts
As a Business Analyst, one serves as the bridge between data and business strategy. The role is to organize, analyze, and interpret data, whether it be the company's own records or those of a competitor, and use critical thinking and problem-solving skills to provide insights and help the business achieve its goals.
Key Responsibilities:
- Collecting and analyzing data on the target audience
- Making informed decisions based on customers’ behavior & reviewing the presence and ratings of customers on various online platforms
- Conducting a SWOT analysis of the business, and using data to improve business performance metrics.
- Optimizing business operations and allocating resources effectively to drive revenue growth.
Salary:
Want to talk numbers? Sure! A business Analyst In India makes over 10 LPA (Source: Indeed), and the earning potential keeps rising with experience and expertise.
Well, not to forget, one can also go for a data analyst job that is a little more technical in nature and lays a higher focus on extracting actionable insights from data than spotting the business drivers. Whatever your choice is, both these fields are high potential and offer handsome paychecks.
5. Product Managers
The Product Manager as you might know is a multi-faceted role that requires a diverse set of skills and expertise. A Product Manager is responsible for improving customer experiences, generating new product ideas, and outlining detailed product strategies. To effectively manage diverse teams spanning engineering and marketing, one needs to have both a strong technical background and excellent interpersonal skills.
Key Responsibilities:
- Determining feature requirements & researching customer experiences and demands
- Coordinating and leading cross-functional teams
- Managing product road maps and releases.
- Understanding product selling points, identifying and filling product gaps, and developing product pricing & positioning strategies.
- Collaborating with PR and marketing teams to manage product launches and act as a product evangelist, representing the company at public events.
Salary:
The average salary of a Product Manager in India is around 35 LPA (Source: AmbitionBox), whereas senior-level professionals earn around 52 LPA which can soar as high as 95 LPA at the Principal Product Manager level. (Source: Naukri.com)
6. Community Managers
A Community manager is directly responsible for creating and managing the voice of a brand. Such individual needs to build a strong relationship with community members of the business, be it customer base or agency & journalists for promotional activities.
Key Responsibilities:
- Planning out the content strategy
- Engaging with the community, tracking web traffic & relevant community metrics
- Communicating community feedback to relevant internal stakeholders
- Attending networking events or relevant industry workshops
- Liaisoning with other departments to stay updated on new marketing initiatives.
Salary:
On average, this role is paid anywhere between 6.5 LPA to 12 LPA (Source: Glassdoor). However, the salary highly depends on the industry and the company you are working for.
7. Project Leaders/Managers:
A Project Leader/Manager is the driving force behind ensuring the smooth and successful execution of all ongoing projects. Working closely with team members, this person is responsible for keeping everything on track - from submitting project deliverables and preparing status reports, to establishing effective communication plans, facilitating change requests, etc.
Key Responsibilities:
- Lead and motivate project teams of all sizes
- Coordinating with cross-discipline team members and meeting with project team members to identify and resolve issues
- Identifying and developing new opportunities with clients
- Managing customer satisfaction during the project transition period
- Conducting post-project evaluations to identify areas for improvement.
Salary:
This role is not only vital but also lucrative - with an average base pay of 15 LPA in India (Source: Glassdoor). And as you gain more experience in the field, there's no limit to the potential growth in your salary.
So, How To Get Started?
The digital age has made it easier than ever to forge your own path and build a successful career. And with technology constantly evolving, there are always new and exciting roles to explore and opportunities to grow. So why wait? Embrace the digital era and take control of your career today.
AltUni has come up with a unique certification program that will help you boost your employability and become a young leader in the digital arena by bringing the most rewarding domains of the business world together and providing you an opportunity to master them under the guidance of industry experts.
How will the program help you build a resume that recruiters will not be able to say ‘no’ to?
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- A Minimum of 10 Guaranteed Interviews with AltUni Assured or get 50% of the program fees refunded (t&c)**
- Enhance your CV & gain hands-on experience working on 3+ live projects every quarter with our industry partners
- Personalized mentorship & soft-skills training from CXO and InsideIIM’s network of mentors.
- Training & Certification in the most crucial domains of business like Digital Marketing, Product Management, Data Analytics For Business, Supply Chain Management, Finance/HR/Consulting.