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Big in our life- Aditya Birla Group- Anudeep Das #IIM Trichy

Jul 15, 2019 | 5 minutes |

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The Aditya Birla Group is in the League of Fortune 500 with a business of wide range of sector- metal, carbon black, cement, telecom, textiles. Nowadays, Aluminium plays a big role in our life. Be it for food packaging, medicine packaging, bottle caps, fans, containers, housing etc. Here come the Hindalco Industries. Hindalco Industries limited is aluminium and copper manufacturing company and the world’s largest aluminium rolling company. It is a flagship company in the metals business. Hindalco was started in Renukoot, Uttar Pradesh as a alumina and aluminium manufacturing company. About 40% of the total cost of producing aluminium goes into electricity. Being a visionary, Mr GD Birla set up a thermal power plant in Renusagar so as to cater the power supply. It has plants in Belur, Sambalpur, Taloja, Mouda, Utkal and Alupuram. Everlast roofing sheet is used for roofing and structurals. It is a hallmark of exceptional quality and reliability. It is durable and tough and used in industrial and residential purposes. These are 100% environmental friendly, don’t rust and have excellent thermal properties.  Freshwrapp is another product which we all use in our daily life for food packaging. Hindalco also makes foils which are used in pharmaceutical industry and also in cigarette industry. The raw material used to produce medicine bottle cap, cold drinks cap, beer or alcoholic beverages cap, fan blades, aluminium facade is also made by Hindalco. Eternia aluminium windows are beautiful mix of design and engineering made by the process of extrusion.  Maxloader is also a product of Hindalco extrusion. For the farming industry, hindalco makes Birla Balwan which is used a fertilizer. Recently an aluminium bulker was developed in Taloja. Cement plays a major role in our life and Ultratech cement is India’s No. 1 cement manufacturer and is the engineer's choice.  Connectivity and transport is a basic need in our life. Birla carbon is the world’s leading sustainable manufacturer and supplier of carbon black which is mainly used to make tires. The same can be said for Idea which helps in our communication. Grasim industries are the largest chemical company and a leading global player in VSF. It started as a textile industry. Aditya Birla Fashion and Retail Limited has brands such as Van Heusen, Peter England, Louis Philippe, Allen Solly, People and Planet fashion. ABG also acquire Pantaloons from the future group and has exclusive online and offline rights to American fashion retailer Forever 21. Challenge in my life to achieve my ambition I joined Hindalco Industries Limited as a graduate engineer trainee in July, 2016. For the first six months, I underwent training in Hindalco, Renukoot. I was assigned the fabrication unit over there. On the completion of my training, I joined at Hindalco, Hirakud FRP in January, 2017. In the initial few days I had the challenge of the application of theoretical knowledge that I had on to the practical aspect of aluminium rolling. I had to understand the working of all the machines in our plant in order to work and give a valuable contribution.  But the biggest challenge that I overcame in my life to achieve my ambition was to independently run the Danielli Slitter machine which is mainly used to produce the foil stock and the closure stock. Back in November, 2017 the MD of Hindalco Industries Limited, Mr Satish Pai visited Hirakud FRP. At that time he interacted with us, the young manufacturing professionals. He discussed with us about various topics and any issues that we faced at our workplace. At that time he asked us if anyone of the management category individual could independently run the machines. This was because the management was completely dependent on the ITI workers in order to run the machine. Even the situation was a bit fragile as the labour laws in India was highly skewed towards the workers and the group of ITI people always used to demand from the management or threaten to go on strike. So he asked us to individually learn to operate the machines so that our dependency on the ITI staff would be greatly reduced. This also would help us to know the machines thoroughly and help in any case of troubleshooting eventually making a machine expert. Having said this, here comes the most important challenge. Only the ITI staff in our plant knew how to run the slitter machine. Initially they were reluctant and hesitant to impart their knowledge and skills since they thought that if we could run it independently, they would lose their bargaining power. But over the course of time and with the help of healthy interaction with them on regular basis, I gained their support and they helped me to learn the machine. Contributed significantly with them and especially during the night shifts since the night shifts are pretty difficult to handle. Also made a record of maximum production of coils during night shift. In November, 2018 there was a strike called out by the lawyers in Sambalpur which resulted in no manpower during the two days of the strike. At that time I individually operated the machine for the above mentioned two days and helped in the production.