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BJP’s 2019 Campaign: A Perfect Management Primer

May 25, 2019 | 4 minutes |

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India has just concluded its marathon seven phase general assembly elections 2019 and BJP has won an astounding majority on its own. In the last three months, India has seen some highly politically motivated debates, discussions and mostly rhetoric. However, this article tries to offer a different and a completely apolitical perspective on these elections. I see the entire election campaign run by BJP and its allies to be a perfect primer in management and strategy. I believe one cannot find a better and a more astute amalgamation of branding, marketing, operations management, human resource mobilisation and rigorous research work going into one single event. Here are the top 5 management lessons one can learn from the BJP’s campaign: Astute choice of different electoral measures, when to step up the rhetoric, when to attack the Gandhi dynasty even at the cost of attracting negative publicity for attacking the dead, when to announce candidates for certain strategic seats , all constituted an immaculate plan. Thus, this campaign run by BJP headed by Amit shah and PM Modi at top certainly becomes a brilliant case for study in all B schools!