Why is culture so important to brand managers? How can culture make or break a brand? Learn the frameworks that every brand manager must use to build successful brands. In this module you will learn these frameworks using examples of real brands like Kellogg's, McDonald's, Xiaomi, etc.
Check out a sample of the masterclass
here.
Learn Brand Management in this unique masterclass by Rajesh Srivastava - the man who nurtured brands like Royal Challenge, Park Avenue, Bagpiper, Captain Cook Salt...
Rajesh Srivastava is a professional with over 30 years of work experience in the field and has taught at IIM Indore and S.P. Jain School of Global Management.
This course is for each person who either wants to build great brands or become a brand himself. It will give thorough knowledge of each aspect of brand management and prepare the brand managers in making rational and data driven decisions related to a brand. So take this unique course which combines brand management concepts with real brand examples such as Google, Amitabh Bachchan, IndiGo Airlines, Lux, etc.
Access the masterclass here -
https://www.konversations.com/courses/overview/9?src=iimvdp