“Nothing has more strength than dire necessity.”
Whenever I think of necessity the first thing that strikes our mind is Aditya Birla Group. Their presence is felt in every sphere of life. It taps our life at every phase. From our shelter to our clothing everything is placed at our disposal by this brand. Even when I embarked on this new journey of MBA we were reminded of them. The first confusion we had after coming to college was how to appropriately dress up. What are smart casuals and on the other hand what are business formals? But the biggest confusion was where to get them from? But Aditya Birla brands were at our rescue. Suits from “Allen Solly” were the choice of women and “Van Heusen” were a life saver for men. This also reminds me the grand launch of “Forever 21” in South City mall in Kolkata was a treat for most women and the footfall has considerably increased thereafter.
This was about clothing then what about the other necessities that we cannot do without? It has to be our mobile phones. “Honey Bunny” was one of the trendiest advertisements of it’s time. The tune still does not fail to ring a bell in our head and bring a smile to our face. Aditya Birla Group has given India it’s biggest telecom service both in revenue and in subscription.
Lastly let us tap onto the most important sector that is shelter. Ultratech cement is the leader in that sector. Whenever we think of building our own house the most trusted name that comes to our mind is “Ultratech”. The advertisement taps on the correct emotion when it states “Bade Iraado Mein Jaan Daal De.”.
We have this group by our side wherever we go. Their presence is felt everywhere from “Pantaloons” to “Hindalco”. They are part of our lives and will remain so.
“Everyone has to face obstacles. Everybody has to face hurdles. It is what you do with those that determines how successful you are going to be.” – Craig Sager
Today, when I am sitting down to write this article on the hurdles I have faced, I reflect upon the past one and a half years of my life. My thoughts take me back to the red light of the traffic signal in Saltlake Sector 5 in Kolkata which I patiently observed and said a small prayer in my mind for it to turn green. “Please God! Let it turn green.” I murmured.
Well this was the time when I was toggling between my job and my CAT preparation. My job demanded that I stretched back to wee hours at night as I was serving a United Kingdom based client and similarly my books seemed to call me from home. It has been a heck of a journey. I was also travelling 60 km daily to reach my office. By the time I returned home I could only feel my bed inviting me to lie down. I was unable to think beyond the tiredness I felt. There were times I did not want to do anything. I was under pressure. I had a lot of aspirations but I was unable to see beyond the gloominess.
But the question is that did I give up? The answer is no, I didn’t. This situation only taught me to be stronger. I became a better time manager. I taught myself to make use of whatever little time I got. I read newspapers while travelling. I used those hours to work on my grammar and general knowledge. As my work hours started in the afternoon I studied in the morning. I left little work for night. Most of the time I spent the few minutes that I could manage for myself in reading books and listening to music.
I came out from my hurdles victorious by taking it all in my stride.
#ABGLP #ABGWOOME #XIMB