The rural scenario is changing in our country at a rapid pace and with that change the need for able managers is at a high.
We spoke to Prof. Anand Venkatesh who has been teaching at IRMA for a long time and has seen many students finding their way to help give back to the society and strengthen the rural fabrics of our country.
In this conversation Prof. Anand talks about the present rural landscape in India, how Amul is a great case study to look at for managers of today deciding on their brand strategies and who is a right fit for taking up rural management. This and a lot more is discussed in this video.
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