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Why Aditya Birla group is big in my life? Fashion Brands: Aditya Birla Group with leading fashion brands starting with the fashion that women follow , I have been around women who have fallen in and out of love with brands like FOREVER 21, VanHeusen , Liva, Allen Solly. Mentioning particularly about Forever 21, this is the brand that have their hands on stylish clothing that doesn’t wear out very quickly.  It basically serves the youngsters’ desire of looking gorgeous and having perfect fit clothes.  One more brand that has been in my professional wardrobe is Van Heusen. From shift dresses to the suits that I have worn to office, this brand just fits me perfect.  I have found Van Heusen brand quite famous among boys for footwear and also formal wears. Pantaloons – This has been the most frequent store for me to buy clothes, be it traditional wear, formal wear or casual wear . Anyone as a customer can find variety of items in dress or footwear category in Pantaloon stores. Today this has been very common , compared to some 3-4 years down the line. Ultra Tech Cement Limited- Ranked among the world’s leading cement makers, it always is counted as the Leader in building solutions. Whenever it comes to building new houses, the only trusted company I can think of is Ultra Tech Cement Limited. Over the years, they have acquired the loyalty of customers and also build a strong bonded relationship with the people.  These above Brands mentioned have an effective and very vital role in my life as I walk I am surrounded by these brands. All credits to the leading ABG company.