CAT Prep

RTI Response

Rankings

Placements

Score Vs. %ile

Salaries

Campus Tour

Upskill

Career Show

Facebook's 6 New Emojis - Strategy With RS

Oct 11, 2015 | 2 minutes |
Rajesh Srivastava

Join InsideIIM GOLD

Webinars & Workshops

Compare B-Schools

Free CAT Course

Take Free Mock Tests

Upskill With AltUni

CAT Study Planner

CUET-PG Mini Mock 2 (By TISS Mumbai HRM&LR)

Participants: 410

CUET-PG Mini Mock 3 (By TISS Mumbai HRM&LR)

Participants: 176

CUET-PG Mini Mock 1 (By TISS Mumbai HRM&LR)

Participants: 769

MBA Admissions 2024 - WAT 1

Participants: 227

SNAP Quantitative Skills

Participants: 514

SNAP Quant - 1

Participants: 950

SNAP VARC Mini Mock - 1

Participants: 943

SNAP Quant Mini Mock - 2

Participants: 358

SNAP DILR Mini Mock - 4

Participants: 244

SNAP VARC Mini Mock - 2

Participants: 438

SNAP Quant Mini Mock - 4

Participants: 187

SNAP LR Mini Mock - 3

Participants: 249

SNAP Quant Mini Mock - 3

Participants: 207

SNAP VARC Mini Mock - 3

Participants: 297

SNAP - Quant Mini Mock 5

Participants: 52

XAT Decision Making 2020

Participants: 447

XAT Decision Making 2019

Participants: 349

XAT Decision Making 2018

Participants: 448

XAT Decision Making -10

Participants: 585

XAT Decision Making -11

Participants: 456

XAT Decision Making - 12

Participants: 417

XAT Decision Making - 13

Participants: 352

XAT Decision Making - 14

Participants: 354

XAT Decision Making - 15

Participants: 395

XAT Decision Making - 16

Participants: 468

XAT Decision Making - 17

Participants: 511

XAT Decision Making 2021

Participants: 518

LR Topic Test

Participants: 2730

DI Topic Test

Participants: 1236

ParaSummary Topic Test

Participants: 2090
Till now we could only 'Like' post on FB. But there were times when we also felt 'sad' & 'angry'. But we could not express those emotions. Listening to its users, FB has now unveiled 6 emojis which capture 6 'feelings' we experience while reading a post. FB feels that these 6 emojis are expressive reactions to post. As is currently the case for 'Like' button, these reactions buttons will appear alongside any post in the news feed. And any one of them could be used by us to express our feelings.

Any 'good' company always beta tests 'transformational' changes it proposes to implement in select market.
FB is planning to do a Beta Testing in 2 markets - Ireland & Spain. Ireland - because it is an english speaking country & Spain - because it is a non-english country.

Meet the new Reactions. Posted by Mark Zuckerberg on Thursday, October 8, 2015

Business Lesson for us:
1. Listen to your customers & have a system for capturing their pain point.
2. Do make serious effort to either reduce or eliminate them.
3. Do attempt to beta test your solutions ... it will reduce your risk - if the solution proposed by you is improper you will be able to limit the damage.
4. Make things dynamic .. movements attract human attention.

  ———-   In this series, Rajesh Srivastava, Business Strategist and Visiting Faculty at IIM Indore gives you a regular dose of strategy case studies to help you think and keep you one step ahead as a professional as compared to your peers. Rajesh is an alumnus of IIM Bangalore and IIT Kanpur and has over 2 decades of experience in the FMCG industry. All previous Strategy with RS posts can be found here