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From HUL To Google, Key Marketing Lessons I Learnt | Sandeep R, Head - Partners Marketing, Google

Jul 21, 2020 | |

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Google is the dream company for so many of us. And today, we bring you someone who has been with Google for the past 6 years! Meet Sandeep Ramesh, an alum of FMS Delhi who is a true blue Sales & Marketing Professional with a very rich background. From getting into HUL after FMS, he learned the nitty gritty of Sales & Marketing. Working in FMCG Marketing prepared him for his work with Google. If you’re someone who aspires to be a Marketing Professional or wants to get into a top company like Google, then this video is a must watch for you!  

  Sandeep starts off the talk with explaining how Google is structured. He goes on to give us a glimpse into the work culture at Google, and what about it made him stick to the company over 6 years. He talks about what exactly he does at Google, and how his stint with HUL prepared him for it. Lastly, he gives us insights into the world of marketing, and what relevant skills you will need to excel in the field, and get into a top company like Google. That and a lot more in this video!

What's This?
This is a series of talks that we are doing amidst the coronavirus pandemic. Despite the lockdowns and the curfews, we are making all the efforts to ensure that you keep getting insightful and relevant content. So sit back and make the most of your social distancing with this episode of ‘Konversations in Quarantine'!

Key Takeaways:
1) Three biggest causes of stress: boss, uncertainty, ad hoc.
2) Google conducts People Management Reviews every 6 months, to gauge the leadership.
3) A company’s performance doesn’t depend on one person, but the company’s stress levels might be affected largely by a single person.
4) Principles of Marketing are far more important than the knowledge of marketing.
5) Knowledge can change. Principles will remain constant.
6) Marketing is essentially storytelling.
7) Electoral Politics is one of the best examples of Marketing.
8) Passive consumption of content makes you less mindful. Active creation of content is a healthy alternative to it.

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3) Skills You Need To Be A Consultant - Anirudh Tara, Director & Partner, BCG India, IIM C Alum

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