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Take an instance where you are having a conversation with your friend about meeting her for dinner. Siri, will proactively anticipate that you would want a list of restaurants from which you can choose. Next it will anticipate that you may want to book a table at the selected restaurant. For that Siri will ask you, 'Do you wish to book a table at the selected restaurant?'. And if you say ‘yes’ it will do the booking! In short Siri answers questions & anticipates your requirements by taking cues from the context & location of your smart device.
If Apple is pursuing these initiatives, can Google be far behind? Google too has unveiled ‘Now on Tap’ service which is voice activated & programmed to suggest actions to users based on the Apps the user is in – if a user is in travel app then it will anticipate that she may next require air ticket booking service, and it will proactively provide this service.
Bottom line: Technology companies are striving to offer services which can make our lives easier & improve our performance – in short double up as our intelligent personal assistant & knowledge navigator! This time they hope to deliver on their promise.