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Campus Tour

How Do Brand Managers Create Effective Campaigns | Case Study Dove #StopTheBeautyTest

Mar 11, 2024 | |
Team InsideIIM

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LRDI- 1 for CAT 2025

Participants: 753

Ever wondered what it takes to build a successful brand campaign?
Well, what goes behind campaigns that touch a million hearts & build an unforgettable connect with consumers is a complex set of decisions, distilled to arrive at a strong insight that translates into magic on screen! We spoke to Sonam Kothari, a senior brand manager at HUL, to understand the journey of building a brand campaign and decode the iconic #StopTheBeautyTest Dove campaign, which became a powerful tool in positioning Dove as a ‘brand with purpose’.

Sonam talks about her process, how the protagonists are cast, how critical decisions around the brand’s messaging is taken, the possible challenges a brand manager could face, and much more. WATPI S05 - In-Article Top Ad

  She talks about the impact the multiple award-winning campaign created on our society and why an ‘insight is like a pot of gold’ for any successful campaign. Get a perspective on how you can chart your brand journey with HUL through Foundation School ‘24. A platform, that helps you provide a 3-Day Immersion at the HUL HQ, to know more about the world of FMCG. It also provides you a summer internship opportunity even before you enter your b-school. Click on the link here to learn more about Foundation School: https://cutt.ly/Nw0tefrg