WATPI Prep

Interview Experiences

Admissions

Upskill

Placements

RTI Response

Rankings

Score Vs. %ile

Salaries

Campus Tour

How Do Brand Managers Create Effective Campaigns | Case Study Dove #StopTheBeautyTest

Mar 11, 2024 | |
Team InsideIIM

Join InsideIIM GOLD

Webinars & Workshops

Compare B-Schools

Free CAT Course

Take Free Mock Tests

Upskill With AltUni

CAT Study Planner

LRDI- 1 for CAT 2025

Participants: 752

VARC-1 for CAT 2025

Participants: 1625

WAT 2025- Should OTT and YT be censored?

Participants: 78

WAT 2025: Mahakumbh

Participants: 65

WAT 2025: ChatGPT vs. DeepSeek

Participants: 59

NMIMS Competency Test 10 (Updated)

Participants: 580

NMIMS Competency Test 9 (Updated)

Participants: 404

NMIMS Competency Test 8 (Updated)

Participants: 364

NMIMS Competency Test 7 (Updated)

Participants: 345

NMIMS Competency Test 6 (Updated)

Participants: 371

NMIMS Competency Test 5 (Updated)

Participants: 449

NMIMS Competency Test 4 (Updated)

Participants: 491

NMIMS Competency Test 3 (Updated)

Participants: 587

NMIMS Competency Test 2 (Updated)

Participants: 877

NMIMS Competency Test 1 (Updated)

Participants: 1258

DILR 2022 - Test 19

Participants: 35

QA 2022 - Test 19

Participants: 56

VARC 2022 - Test 20

Participants: 64

VARC 2022 - Test 21

Participants: 58

QA 2022 - Test 20

Participants: 26

DILR - Trail

Participants: 0

CMAT 2022

Participants: 24

CMAT 2018 SLOT 2

Participants: 3

CMAT 2018 SLOT 1

Participants: 9

CMAT 2019 SLOT 1

Participants: 10

CMAT 2020 SLOT 1

Participants: 2

CMAT 2021 SLOT 2

Participants: 14

CMAT 2021 SLOT 1

Participants: 21

CMAT 2023 SLOT 2

Participants: 29

CMAT 2023 SLOT 1

Participants: 49

Ever wondered what it takes to build a successful brand campaign?
Well, what goes behind campaigns that touch a million hearts & build an unforgettable connect with consumers is a complex set of decisions, distilled to arrive at a strong insight that translates into magic on screen! We spoke to Sonam Kothari, a senior brand manager at HUL, to understand the journey of building a brand campaign and decode the iconic #StopTheBeautyTest Dove campaign, which became a powerful tool in positioning Dove as a ‘brand with purpose’.

Sonam talks about her process, how the protagonists are cast, how critical decisions around the brand’s messaging is taken, the possible challenges a brand manager could face, and much more.

  She talks about the impact the multiple award-winning campaign created on our society and why an ‘insight is like a pot of gold’ for any successful campaign. Get a perspective on how you can chart your brand journey with HUL through Foundation School ‘24. A platform, that helps you provide a 3-Day Immersion at the HUL HQ, to know more about the world of FMCG. It also provides you a summer internship opportunity even before you enter your b-school. Click on the link here to learn more about Foundation School: https://cutt.ly/Nw0tefrg