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How This Team Won Bond With Pidilite - The Ultimate B-school Case Study Competition 2020!

Nov 3, 2020 | |

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One of the first competitions to be launched digitally this year, Bond with Pidilite saw an immense response from B-schools across the country. What started as a competition limited to a few select B-schools, opened its gates to a lot of other B-schools across the country after repeated requests. With over 2500 teams taking part in the competition, it was bound to be a tough one to win, and it indeed became one. But, team Nexus from IIM Shillong, made it a point that they do what they know best! Tell a story through their presentation. Let's find out how they won the competition after three rounds of cut-throat competition. *This is a promoted feature.



*This is a promoted feature.

For Arzoo Kamrah, Aritro Datta, and Arko Datta of IIM Shillong, this was the very first B-school competition that they were taking part in. When they started, they were also pretty apprehensive about the competition and as Arzoo shared with us, they never ‘thought of winning’. So what exactly worked for this young team from IIM Shillong to crack Bond with Pidilite and form a Mazboot Jod with Pidilite? Watch the video to find out!