Choudhury Neha Dash always thought that the steel industry is not meant for her as she has seen her father spending all his life working for a steel company. Belonging to Odisha, Neha always wanted to be in a workplace where she could explore new ideas and implement them.
After her MBA days in IIM Indore, she came across the opportunities available at Tata Steel and after undergoing her internship, she was quite sure that she would like to be part of the thriving culture of Tata Steel and work alongside the brands that have been in the market for over a century.
Neha got to work as a marketing manager in one of the most interesting brands within Tata Steel; Tata Pravesh. From designing the communication to thinking of furthering the campaign, Neha actively took part in the growth of the newly launched product in the market. Be it the ‘Doors of India’ or Environment Day campaign, Tata Pravesh came out as a brand that made her proud to be associated with.
In the process, she learned more about the brand and kept on adding avenues for the betterment of the brand’s status and perception in the market. Neha doesn’t only enjoy the everyday challenges at work that she deals with but feels at ease within the organization because of the respect she gets from distributors and stakeholders associated with the process.
Tell us in the comments below about your favorite Tata Steel product and your story of building trust with the product.
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