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IIM Shillong Summer Internship Diaries 2021 | Sales & Marketing- Part 2

Aug 3, 2021 | 9 minutes |

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Hitanksha Jain, Pepsico

Prep: I have grown up loving and being the biggest advocate for PepsiCo products. So, an opportunity to intern at PepsiCo India as a Sales intern was surreal. This was my first stint at an FMCG company in the sales division. My internship started from home, just like most others, but it didn’t come in the way of what my team had to offer in terms of learning, interaction, and exposure.

Project: My project was data and analysis-driven, but initially, I wasn’t very comfortable working with time. Throughout my internship, I worked my way through it and learned a lot. The eight weeks long internship started with the first phase - induction week, wherein we learned about several functions, divisions, and PepsiCo culture. We also had the wonderful opportunity of interacting with the top leadership to understand their expectations from us and our projects. The second phase was understanding sales at PepsiCo, wherein I learned everything about the unit I was working in and the nature of my project. My guide and the sales team took this up. I understood the key growth driving factors of the snacks business of PepsiCo. The last and final phase was to talk to the sales teams and understand the market trends.

Takeaways: This internship experience was everything I imagined it to be. I woke up every day looking forward to producing quality work, and I got immense work satisfaction.


Shishir Ghildiyal, IBM

Prep: The majority of students pursue MBA to explore newer career opportunities & identify develop a perspective for other domains. It was the same for me; coming from a marketing background, I wanted to explore other domains. Hailing from non-engineering background & getting selected for a legacy tech company like IBM for a Product Management role proved to be an excellent catalyst for igniting my interest in the field of technology & product management industry.

Project: Despite having covered basics before the internship still, I was anxious starting off the role at IBM. During the commencement of the internship, the warm & welcoming nature of teams at IBM was beneficial in calming my nerves. Post a well-structured induction week, interns were introduced to their teams mapped according to our experience and interests. I got assigned to the team working in partnership with Adobe & was reporting to the India Business Lead for the division. The team was developing a SaaS offering to resolve the pain points faced by marketing teams across industries. My work revolved around - researching multiple industries to identify suitable fit for the product, discussing with domain experts and ideating the product specifics, identifying areas for improving user experience in the project, coordinating with the tech team, executing a digital audit of potential clients & charting out a business plan for the vertical.

Takeaways: The work culture at IBM, ensured a holistic learning experience for the interns despite the online mode of the internship. The inclusive culture at IBM ensured that even interns felt like employees. As interns, we were encouraged to share our views openly & our perspective was highly appreciated.


Ishita Garg, Titan

Prep: At a time when most of my classmates’ internships were being shifted to the virtual mode, owing to the second wave of the pandemic, Titan remained resolute in their promise to give us an on-premise working experience and ensure the utmost safety of all the interns. As someone who has experienced most of the milestones in my first-year MBA journey online, I cannot stress how truly amazing it was to have had the offline experience even if it was only for a short while. 

Project: I was assigned the jewelry division and my project focused on designing and executing digital marketing strategies for the Tanishq online channel. I not only designed solutions but also had a chance to execute them and see their impact in real-time which greatly improved my learning.

Takeaways: At the time of my final review, I couldn’t help but wonder that although I was the one delivering the presentation, my final project was the culmination of efforts of so many people- my project guides who listened to every idea I had with utmost patience and gave me constant feedback, all the Titan employees who volunteered to take knowledge sessions for the summer interns which helped us understand the company in detail, and finally my fellow interns with whom I constantly exchanged ideas and experiences. My time at Titan ended up so much more than just something I’m going to put on my CV- it allowed me to grow both professionally and personally, and I am going to cherish these two months throughout my life.


Rohan Jose, Titan

Prep: The B-school environment calibrates us to understand our role in the corporate workspace, and the larger impact we wish to have. And our best method of understanding the same is through the mission, vision, and workplace environment. The Tata Group has been known as an ideal destination for aspiring candidates as they tick all these boxes positively, and have done so for decades. 

Project: I was extremely fortunate to intern at Titan Company Limited with their Sales & Marketing team of the Eyewear segment. As the consumer retail branch of the Tata Group, the experience allowed me to interact with the stakeholders at the end of the supply chain, i.e. the retail store franchises, their managers and salespeople as well as the end-consumer. As the main project was aimed at decoding behavior and processes for a specific geographical population, the store visitations were easily the most fun and insightful moments of the internship. 

Takeaways: The experience was mired with the peak of the second wave hitting India as I crossed the midway mark of the internship. Various projects and deliverables had to be remodeled given the abrupt change. But the unending support provided by my reporting manager and HR buddy showcased that taking care of oneself and one’s family should take precedent in these harrowing times, and this stance was taken throughout the company; sales calls were not top priority but rather a community service.


Read Next:

  1. IIM Shillong Summer Internship Diaries 2021 | General Management
  2. IIM Shillong Summer Internship Diaries 2021 | Finance-Part 1
  3. IIM Shillong Summer Internship Diaries 2021 | Finance- Part 2
  4. IIM Shillong Summer Internship Diaries 2021 | Sales & Marketing- Part 1
  5. IIM Shillong Summer Internship Diaries 2021 | Consulting & Strategy

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InsideIIM presents the 8th Season of Summer Saga where you can share your bizarre, enriching, a-little-difficult-yet-fun experiences with everyone and win prizes for the same. We have changed the rules in the eighth season. You don't need to wait for your internship to end in order to share your experience. Instead, it will be a digital diary, where you will be able to document your learnings and experiences, during your stint.
Take part in Summer Saga 2021 now! Fill out Digital Diary 1 below using this link!

TIMELINE, PROCESS AND RULES

  1. You don't need to register on InsideIIM.com or on the Kampus App to take part in Summer Saga Season 8. Simply share your experiences in the Digital Diary. To maintain standardisation, every Digital Diary will have a few questions that you'll need to answer.
  2. Access all the Digital Diaries forms from here. You will receive Digital Diaries from us on the following dates:
    -Digital Diary 1 - 02.05.2021
    -Digital Diary 2 - 09.05.2021
    -Digital Diary 3 - 23.05.2021
    -Digital Diary 4 - 06.06.2021
    -Digital Diary 5 - 20.06.2021
  3. After 20th June, we will collate your entries as a single article and share the same with the same.
  4. Your overall submission will be evaluated on the following parameters:
    -Completeness: This depends on the number of Digital Diaries you have filled.
    -Value Addition: This depends on how in-depth your answers have been. The score for this parameter will be given by our Judges.
    -Reach: This depends on how many unique people have read your internship experience once we publish the article. We maintain fair play, we will publish all the articles on the same day, so that you can also share the same in your network.
  5. There is also a title called, ‘Campus With The Most Interesting Interns’ that will be awarded to (a) the campus that submits the maximum number of entries and (b) the campus that submits the best quality entries (based on the score given by our judges). The minimum entries from campus to be considered for this title is 10. So, if you want your campus to win the title then make sure your classmates and other students from your b school share their experiences in this year's Summer Saga Competition.

PRIZES TO WIN

This competition is broadly divided into four categories. Refer to the table below to know more about prizes in each category.
Prize Money
Category
Banking and Finance
Sales, Marketing and General Management
Operations
HR, Consulting and Others
1st Prize ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000
Runner Up ₹ 5,000 ₹ 5,000 ₹ 5,000 ₹ 5,000
The 1st Prize winner will also get a one-hour 1-on-1 career guidance session with an industry stalwart, from our panel of mentors in Kounsel.

ABOUT THE JUDGES

Every year, we have Campus Managers from some of the top companies (such as Reliance, HSBC, Flipkart, ABG, HUL, TAS, etc) judging the annual Summer Saga competition. We will release the details of the judges of Summer Saga Season 8 soon!
Check out the previous year's winners!

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Maybe this will help you reflect and recall these two months as well (which can come in handy when appearing for interviews in the future). InsideIIM is the perfect platform to chronicle your experiences, your highs, your lows and everything in between.
So guys, what are you waiting for? Start writing! You have a voice. You have the experience. Make the best of it!